Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Sammi Reinstein

About Sammi Reinstein

Sammi is a marketing intern at Evergage. When she’s not learning about real-time personalization, she is a marketing communication student at Emerson College and dancing with the Emerson Dance Company. Check out her website at

You’re Invited! 3 Things to Look Forward to at The Personalization Summit

Among the many buzzwords used in the martech world, a popular one these days is “machine learning.” But what does machine learning actually mean for marketers and how can you utilize it to its fullest potential for one-to-one personalization? Well, consider this your formal invitation to an entire day dedicated to demystifying machine learning and how it can transform your personalization and digital marketing strategies. The Personalization Summit 2017 is quickly approaching, and it’s an event you won’t want to miss. The fourth annual summit at the Boston Park Plaza on September 14th is poised to be the best yet, and we are counting down the days (literally) until the team of experts and speakers we’ve assembled begin sharing their wisdom with 250 fellow digital marketing, product management, and customer experience professionals. Our summit is different from other run-of-the-mill conferences. [...]

9:10 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on You’re Invited! 3 Things to Look Forward to at The Personalization Summit

The Experts Weigh in on Customer Experience in E-Commerce

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge opportunity for growth, not only in revenue but in your company's connection to each individual customer. The customer experience in e-commerce could make or break your online efforts. And when it comes to the importance of customer experience in e-commerce, the experts are in agreement. Here are some insights and tips from top influencers in the e-commerce space: Understand Customer Touch Points How do you over-deliver to every customer every time? It begins [...]

Financial Services Firms Need Personalization: Stats Roundup

When it comes to marketing in a modern age and keeping up with emerging technologies and shifting consumer trends, financial services has often lagged behind other industries. These days, people expect a tailored customer experience from the brands they do business with – one that is both helpful and enjoyable. More and more companies are providing personalized experiences across digital and in-person channels. As more industries adopt personalization, the more outmoded the financial services industry becomes. According to Digital Banking Report, 84% of financial services professionals consider it “very” or “extremely” important to know their customers, yet they aren’t taking big steps to implement these strategies. Marketing to people as individuals with targeted, personalized experiences can no longer be an afterthought or just a suggestion; it’s a best practice. Don’t just take our word for it though – check out [...]