tjprebil

Evergage Blog

Ideas and Strategies for Real-Time Personalization
T.J. Prebil

About T.J. Prebil

As the Director of Product Marketing at Evergage, T.J. is enthusiastic about the capabilities of Evergage's real-time personalization platform and the undeniable impact it can have on helping companies across industries achieve their marketing and sales objectives.

Introducing Evergage Decisions and Evergage Data Science Workbench

Today, we are pleased to announce two exciting new capabilities: Evergage Decisions and Evergage Data Science Workbench. Both capabilities represent major advancements in the way Evergage customers can use machine learning to better understand their audiences and deliver 1-to-1 personalized experiences across channels. Evergage Decisions™   Building on our existing machine learning capabilities, Evergage Decisions enables B2C and B2B companies to deliver the most relevant promotions, offers, hero images – or complete experiences – to individual website visitors, application users and email recipients. The first algorithm being released under the Evergage Decisions umbrella is Contextual Bandit. Contextual Bandit uses machine learning to evaluate both the probability of engagement at the per-person level and the revenue opportunity or synthetic value (for non e-commerce use cases) at the business level, and then presents the optimal promotion, image, offer or experience. For example, [...]

8:30 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Introducing Evergage Decisions and Evergage Data Science Workbench

Extend the Power of Evergage with Evergage Gears

If you attended The Personalization Summit last month, you heard us announce Evergage Gears™, a new framework that empowers customers and partners to create and use apps, plug-ins, extensions, connectors and more for the Evergage platform. Evergage Gears enables Evergage customers to quickly and easily integrate Evergage with other systems or add functionality that extends the platform’s core capabilities. In this post, I’d like to provide a little more background on Evergage Gears. For years, we have worked tirelessly to build Evergage into the industry’s premier personalization and customer data platform. We are proud to say that our customer base and partnerships now include many of the world’s most recognizable brands. With this growth and adoption has come increased reliance on Evergage as a critical enterprise platform. We know that Evergage customers and partners are looking to drive maximum value [...]

12:34 pm|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Extend the Power of Evergage with Evergage Gears

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

For many marketers and business users, machine learning is still somewhat foreign. Can you trust an algorithm to make business decisions or control the customer experience? Conventional digital marketing practices tell you that you should incrementally test campaigns before launching them to the masses, which seems to contradict the approach with AI or machine learning. But it doesn’t have to. Various forms of machine learning have been used in digital marketing for years — most notably in presenting product recommendations based on what's known about a particular shopper or visitor. We launched our own recommendations solution, Evergage Recommend, back in 2015 and have seen great adoption by our customers across industries. This is in part because Evergage can also recommend content, brands, categories and departments – elements that enable business users to leverage machine learning to dynamically change a visitor's [...]

8:56 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

Gain More Control Over Your Triggered Emails

Evergage for Email – Triggered Email was officially launched late last year and has been adopted by numerous clients. This capability enables businesses to send one-off email messages – from within Evergage – to customers and prospects based on their onsite activity (or lack thereof), updates to a product or content catalog, or external factors like weather or data passed from a CRM application. Why would a marketer use Evergage to send triggered emails? Evergage natively collects extensive behavioral data on every site visitor. This data enables companies to discern a visitor’s true interests and intent. These insights can, in turn, be used to determine the most relevant content for each person. The more relevant a marketer’s emails are, the more effective they are likely to be in terms of engagement and clickthroughs. With an eye toward continuous improvement, we [...]

9:15 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Gain More Control Over Your Triggered Emails

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

A unique aspect of the Evergage platform is that it understands the context of what visitors and users engage with on your website, web application or mobile app. This contextual understanding is critical to delivering maximally relevant, personalized experiences. Whereas most analytics and personalization solutions track engagement only in terms of clicks and pageviews – with a limited understanding of the context of those pages – Evergage understands the business attributes associated with each product and content asset the company promotes. Using the data collected and cataloged, the platform builds affinity models for each visitor and uses machine learning to gauge interests towards different attributes (i.e., dimensions) such as categories, keywords, brands, price points, colors, and more. In an effort to provide Evergage customers with greater control and flexibility in managing their product and content catalogs and associated business attributes, we [...]

9:57 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Evergage Adds Flexibility to Catalog Management with Custom Dimensions

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

We’ve all experienced them while browsing online – those annoying surveys that pop up on your screen at the most inopportune time. The web page you’re visiting has barely loaded and a survey appears asking for your opinion about your experience. Ironic, isn’t it? The fact that you’ve just arrived at a company’s website – perhaps even for the first time – is apparently of no consequence. You are forced to stop what you’re doing to respond to or dismiss the message. But let’s say you’re one of the few who actually completes the survey. What happens to the data you provide? Is it of any value to you? The answer is almost always “no!” Once submitted, the data seems to go into a black hole of sorts. Maybe people at the company do something with it, but who knows. There [...]

9:53 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

The Evolution of A/B Testing in a 1-to-1 World

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that testing has evolved considerably since it was first adopted by digital marketers in the early 2000s. Traditionally, testing has focused on broad audiences. One might call this a “testing for all” approach. Here, marketers are looking to prove or disprove theories using champion-challenger tactics to determine what works for the majority of their visitors. For example, a company focused on demand generation may want to test different hero banners on its homepage. [...]

9:07 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on The Evolution of A/B Testing in a 1-to-1 World

Evergage UI Update: New Navigation, Campaign Views and More

We’re pleased to announce that on Wednesday, February 7th, the Evergage platform is getting some fantastic, new improvements to the user interface (UI). With the addition of so many new features and capabilities over the past few years, the UI also needed to evolve to make all those enhancements easily accessible. After countless whiteboard sessions and considerable input from our customers and staff, we are now ready to reveal a cleaner, simpler and more intuitive UI. Here’s a preview of the updated interface. In addition to an improved look and feel, the most notable update is our navigation menu which is now on the left-hand side of the screen.   Using a modern, expandable left-hand menu, the new navigation logically groups related capabilities of the Evergage platform. For instance, the navigation now includes a “Channels & Campaigns” section for quickly [...]

2:30 pm|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Evergage UI Update: New Navigation, Campaign Views and More

The Personalization Technology Build vs. Buy Conundrum, Part 2

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this two-part blog series. In this post, I’ll finish up the list. Can You Develop an Easy-to-Use Solution? Have you ever bought something that was difficult to use? Like, for example, a new kitchen gadget. You may have bought it to make your life easier and save you some time in the kitchen, but if it was complicated to use, you may have found yourself hesitant to use it on a regular basis. The same applies [...]

9:00 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 1

As we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy a vendor solution. We understand the debate. Larger companies have teams of talented engineers who play a vital role in helping their company perform and innovate on a regular basis. These engineers know the company’s business, its products and solutions, and its customers. So when it comes to developing a personalization solution, what’s one more project? At Evergage, we refer to this as the personalization technology build vs. buy conundrum. We can appreciate the quandary that many companies face, and, as an outside vendor, we’re in no position to know exactly what’s right for your business. Instead, we can provide [...]

11:23 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on The Personalization Technology Build vs. Buy Conundrum, Part 1

Evergage Guardian – Machine Learning Analytics

Several months ago, we announced an ambitious and groundbreaking new capability of our real-time personalization platform called Evergage Guardian. Guardian harnesses the power of machine learning to help marketers and other business users sort through mountains of analytics data and determine which metrics need to be prioritized. We’d like to invite our customers to check out the new version of the solution – available at no additional cost. Key Features & Benefits Without any additional setup or configuration, Guardian automatically monitors thousands of important metrics related to your unique business. For example, for every personalization campaign, global goal or audience, Guardian creates a “topic.” Each topic, in turn, includes a series of relevant metrics (e.g., visit count, duration, etc.). For each metric – which could be thousands per company – Guardian analyzes the data to determine its unique “predicted pattern.” When [...]

1:00 pm|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Evergage Guardian – Machine Learning Analytics

Now Use Evergage to Send Triggered Email Messages

As I alluded to last month, it’s an exciting time to be at Evergage. There’s a ton of momentum at the company on so many different levels – adding new customers and deepening our existing relationships, partnering with leading services companies, hosting The Personalization Summit, expanding the business with new staff and office space, introducing new features and enhancements, and more. Yesterday, from the main stage at The Personalization Summit, we announced that Evergage for Email now supports triggered email! Our CTO even did a live demo of the new feature, with triggered messages delivered on the spot to all of the guests in attendance. This new capability enables companies to send one-off emails to specific customers or prospects based on certain actions, cumulative behavior, and external factors. A common and rather simple use case is cart abandonment. If a [...]

11:26 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Now Use Evergage to Send Triggered Email Messages

Save Time and Gain New Insights with Recent Evergage Product Enhancements

As someone who works in product marketing at Evergage, I’m in an enviable position. Not only do I get to work for a company who’s built the industry’s premier real-time personalization solution, but I also get an inside look at all the exciting updates our engineering team is working on. Although I can’t reveal all the details just yet, the capabilities and features on our near-term roadmap are awesome, and they will help continue to distance Evergage from other solutions on the market. I can’t wait to share what we’re working on, and I promise you won’t be disappointed. Several of these key new features, in fact, will be announced at The Personalization Summit on September 14, so be sure to sign up if you haven’t yet! That said, there are several powerful enhancements that our engineering team has produced that [...]

9:08 am|Content Publishing, Customer Success, Demand Gen and ABM, E-commerce Optimization|Comments Off on Save Time and Gain New Insights with Recent Evergage Product Enhancements
testingpage2