4 Ways to Use Personalization for Financial Services

The financial services industry is in the midst of a marketing revolution. Many financial institutions are focused on driving customers and prospects to their physical branches or to call agents, yet research shows that 43% of customers find it more convenient to engage via email, websites or mobile devices. The industry is also challenged with providing customers with a positive digital user experience. 46% of banking customers say the online and in-app offers they receive from banks aren’t relevant. 1 out 5 of say they would switch to another bank if their user experience was better targeted to their needs and preferences This dissatisfaction is contributing to overall frustration with the status quo, with 50% of millennials currently evaluating non-traditional approaches to banking. According to research from TechTarget, developing an effective personalization strategy is the best approach to improving the [...]