Content Publishing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Importance of Data Activation in Your CDP Strategy

The Importance of Data Activation in Your CDP Strategy

March 19, 2019 by

In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place. You aim to send a certain number of emails, publish a certain number of blog posts, attract a certain number of website visitors — but lose sight of what you were trying to accomplish in the first place. As a result, you may find that you’ve done […]

Personalization Defined: What is Personalization?

Personalization Defined: What is Personalization?

March 6, 2019 by

One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover. Talk about a personalized gift! I felt like it was created just for me. It turns out that it was created just fo […]

Personalization Stats and Trends: How Does Your Organization Compare?

Personalization Stats and Trends: How Does Your Organization Compare?

February 26, 2019 by

For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization. We just launched our sixth annual survey to uncover how attitudes and usage have evolved over the last year, and we’d like to invite you to participate and benefit from the findings! The surv […]

Planning for Personalization: Getting Your Strategy and Execution Right

Planning for Personalization: Getting Your Strategy and Execution Right

February 21, 2019 by

Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact on your business, but it can be overwhelming to think about how to get to your end goal: delivering relevant experiences to your customers – ac […]

Customer Data Platform (CDP) Stats You Can’t Ignore

Customer Data Platform (CDP) Stats You Can’t Ignore

February 14, 2019 by

The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don't run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a lot of confusion about what a CDP is and how it differs from other marketing technologies. As you continue on your journey to und […]

How to Personalize from Your Paid Media to Your Website and Back Again

How to Personalize from Your Paid Media to Your Website and Back Again

February 1, 2019 by

The ability to deliver consistent and relevant experiences across channels is a major goal for marketers. One of the main reasons the customer data platform (CDP) has taken off in recent years is to better address this challenge. As a first step to delivering effective cross-channel personalization, marketers need the ability to recognize and understand a person across touchpoints. One of the firs […]

Improve Your A/B Testing and Personalization Efforts with These Tips

Improve Your A/B Testing and Personalization Efforts with These Tips

January 23, 2019 by

A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results. When you conduct an A/B test, you compare two or more versions of an experience against each other to see which performs best. Typically, one of those experiences acts as a “control” — an […]

CDP vs. DMP: What’s the Difference and How Do You Use Both?

CDP vs. DMP: What’s the Difference and How Do You Use Both?

January 18, 2019 by

In 2018, customer data platforms (CDPs) rocketed to the forefront of the martech conversation. With tag managers, data warehouses, and analytics platforms (among others) joining the new world of CDPs every day, it can be difficult to keep track of who does what, and how various systems either complement, replace, or interact with each other. One of the questions that we hear on a regular basis is […]

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019

Stop Phoning In Your Emails: Evaluate Your Email Marketing Resolutions for 2019

January 10, 2019 by

These days, you’re probably spending some time thinking about all the new trends and technologies that will affect your business this year. This is definitely important, but while you’re reading marketing predictions and contemplating how you’ll react to them, it can be easy to forget about your existing strategies. Take email marketing, for example. Email marketing has been around for a lon […]

The Future of Personalization: 2019 Predictions

The Future of Personalization: 2019 Predictions

January 3, 2019 by

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up. To help you get an idea of what will be coming this year, we’ve compiled some predictions for personalization in 201 […]

10 Articles to Get You Up to Speed on Email Personalization for 2019

10 Articles to Get You Up to Speed on Email Personalization for 2019

December 18, 2018 by

We found in our annual survey this year that three out of four marketers are personalizing their communications in email — which makes email the most personalized channel. This is great news, because with the volumes of email we all sift through every day, it doesn’t make sense to send irrelevant emails that will only serve to annoy your prospects and customers. But are marketers really doing […]

What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

testingpage2