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Ideas and Strategies for Real-Time Personalization
Understanding Customer Data Platforms: 3 Levels of Functionality

Understanding Customer Data Platforms: 3 Levels of Functionality

November 16, 2018 by

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs. Forrester’s Joe Stanhope mentioned in a recent Evergage webinar that he doesn’t consider “CDP” as a category on its own yet. He believes it needs a stronge […]

Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

5 Things Marketers Can Be Thankful for This Thanksgiving

5 Things Marketers Can Be Thankful for This Thanksgiving

November 8, 2018 by

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes. And the pies. The one part of Thanksgiving I have never enjoyed is the tradition my […]

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

November 2, 2018 by

This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard. What a difference 12 short months has made. The landscape has changed, and web marketing has evolved into a new iteration – one that […]

Introducing Evergage Decisions and Evergage Data Science Workbench

Introducing Evergage Decisions and Evergage Data Science Workbench

October 31, 2018 by

Today, we are pleased to announce two exciting new capabilities: Evergage Decisions and Evergage Data Science Workbench. Both capabilities represent major advancements in the way Evergage customers can use machine learning to better understand their audiences and deliver 1-to-1 personalized experiences across channels. Evergage Decisions™   Building on our existing machine learning capabil […]

Webinar Recap – CDP Hype vs. Reality: A Discussion Between Experts

Webinar Recap – CDP Hype vs. Reality: A Discussion Between Experts

October 25, 2018 by

There are three things we know about the customer experience. First: Nothing should matter more to a business than its customers and future customers. There would not be a business without them. Second: Customer data is essential for relating to and caring for those customers. Unless all customer interactions take place between one single employee who can remember everything about each customer, a […]

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

October 17, 2018 by

We all know that the customer experience (CX) is important. Nobody likes to have a bad experience, so it goes without saying that every business should deliver a good experience. One of the leading experts guiding brands to prioritize and deliver such good experiences is Don Peppers — CX luminary and co-author of the seminal book The One to One Future (among many others), and advisor to Evergage […]

Extend the Power of Evergage with Evergage Gears

Extend the Power of Evergage with Evergage Gears

October 10, 2018 by

If you attended The Personalization Summit last month, you heard us announce Evergage Gears™, a new framework that empowers customers and partners to create and use apps, plug-ins, extensions, connectors and more for the Evergage platform. Evergage Gears enables Evergage customers to quickly and easily integrate Evergage with other systems or add functionality that extends the platform’s […]

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

October 5, 2018 by

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the experience people have with your company on your website, mobile apps, emails, in-pe […]

4 Reasons You Should Be Personalizing Your Emails at Open Time

4 Reasons You Should Be Personalizing Your Emails at Open Time

October 2, 2018 by

As an email marketer, you always want to send highly effective messages. You want your emails to stand out, resonate with your recipients, and deliver value. But no matter how hard you try to send something relevant, you can’t control when your emails are opened. Some people will read your email right away on their phones. Others may check their emails on their desktop in a day, a week or more. […]

3 Types of Personalization You Should Be Using to Make Your Emails More Relevant

3 Types of Personalization You Should Be Using to Make Your Emails More Relevant

September 25, 2018 by

A few years ago, I implemented an email unsubscribe massacre in my inbox. I realized I was tired of deleting multiple emails from the same brands every single day — emails that I never even considered opening. I decided that instead of simply deleting these emails as they came in, I would unsubscribe every time I received an email that didn’t provide value. I was ruthless about it. After a few […]

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

September 21, 2018 by

For many marketers and business users, machine learning is still somewhat foreign. Can you trust an algorithm to make business decisions or control the customer experience? Conventional digital marketing practices tell you that you should incrementally test campaigns before launching them to the masses, which seems to contradict the approach with AI or machine learning. But it doesn’t have to. V […]

Moving Beyond the What to the How: The Importance of Operationalizing Personalization

Moving Beyond the What to the How: The Importance of Operationalizing Personalization

September 19, 2018 by

Most of the time, the question that comes naturally after “what should I do?” is “how should I do it?” It applies to many areas of life. If the question you’re facing is “what should I do this weekend?” you may answer “visit my parents.” After you’ve answered that question, you have to answer the next one: “how will I accomplish this plan?” Will you drive or take a train? C […]

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