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Ideas and Strategies for Real-Time Personalization
6 Must-Have Segments for Financial Services Personalization Campaigns

6 Must-Have Segments for Financial Services Personalization Campaigns

July 13, 2018 by

Segmentation is a fundamental component of digital marketing. When you segment your site visitors, you are dividing them into different groups based on some shared attributes or behaviors. When you think about your main customer segments, you may immediately start grouping them according to demographics or life stage — but there’s more to it than that. There are many ways to divide your visito […]

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

June 28, 2018 by

We’ve all experienced them while browsing online – those annoying surveys that pop up on your screen at the most inopportune time. The web page you’re visiting has barely loaded and a survey appears asking for your opinion about your experience. Ironic, isn’t it? The fact that you’ve just arrived at a company’s website – perhaps even for the first time – is apparently of no conseq […]

Personalization Helps Financial Services Companies Meet Customers’ Liquid Expectations

Personalization Helps Financial Services Companies Meet Customers’ Liquid Expectations

June 25, 2018 by

There’s no way around it: our customers’ expectations are being continually shaped by their experiences with today’s most innovative and customer-centric brands: Amazon, Coca-Cola, Apple, Southwest Airlines, Hulu, T-Mobile, Reebok, Comedy Central, Mercedes Benz, and so on. Customer experience (CX) leaders like these are upping the ante for all brands, even those associated with a more tradit […]

Evergage Named a Strong Performer Among Experience Optimization Platforms

Evergage Named a Strong Performer Among Experience Optimization Platforms

June 20, 2018 by

Evergage is thrilled to be included in The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 report that was just published today. It is an honor to be included, of course, but it is even more gratifying to be ranked a “Strong Performer” — a testament, in our opinion, to our solution’s capabilities, position, and traction with enterprise customers across industries. Here’s a s […]

5 Common Personalization Hurdles (and How to Overcome Them)

5 Common Personalization Hurdles (and How to Overcome Them)

June 15, 2018 by

If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer points of interaction to personalize, what technolog […]

5 Reasons to Join Us at The Personalization Summit 2018

5 Reasons to Join Us at The Personalization Summit 2018

June 13, 2018 by

Registration is open for The Personalization Summit, now in its fifth year! Over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Park Plaza September 11-13, 2018 to explore the current and future state of personalization. Every year, The Personalization Summit is the industry-defining event for personalization and customer experience s […]

The Evolution of A/B Testing in a 1-to-1 World

The Evolution of A/B Testing in a 1-to-1 World

June 8, 2018 by

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that te […]

What Makes for “Bad Data” for Personalization?

What Makes for “Bad Data” for Personalization?

June 5, 2018 by

We’ve all heard the expression: “Garbage in, garbage out.” It means that the quality of the input to a process will determine the quality of the output. If your inputs are bad, then your output will be too. The adage certainly applies to personalization — any occasion when you decide what experience to deliver to an individual based on something you have learned about him — because even […]

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

May 25, 2018 by

This year, SiteTuners’ annual Conversion Conference was rebranded to Digital Growth Unleashed. This shift reminds us that digital marketing isn’t just about driving conversions — digital marketers are also tasked with generating awareness, driving engagement, developing deeper relationships, and more. This was my second year attending the event, as Evergage was a sponsor again this year. One […]

What to Do When Your Personalization Program Stalls

What to Do When Your Personalization Program Stalls

May 22, 2018 by

In principle, I recognize the value of flossing my teeth. I know flossing is good for me, but I just haven’t quite implemented it. Even if you’re a habitual flosser, you’ll probably still recognize what I’m talking about. In life, there are always those things that we know we should do, but aren’t doing for some reason or another. Personalization is one of those things for some marketers […]

Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

Personalization Trends: 2018 Survey Results

Personalization Trends: 2018 Survey Results

May 9, 2018 by

Chances are high that if you’re a marketer, you’ve at least heard of personalization. And if you’re like 92% of marketers, you’re using personalization in at least one channel. So how does your personalization program compare to other marketers like you? We set out to understand how marketers are using and thinking about personalization in our annual study with Researchscape International, […]

Different Forms of Personalization: Seamless vs. Interruptive Experiences

Different Forms of Personalization: Seamless vs. Interruptive Experiences

May 4, 2018 by

Most marketers understand the value of personalization. In fact, we recently found that 98% of marketers agree that personalization advances customer relationships. They understand that treating people as unique individuals — rather than treating them as if they were all the same — has real value. But when it’s time to get into the details, it’s not always clear what personalization actual […]