Customer Success

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Ideas and Strategies for Real-Time Personalization
Moving Beyond the What to the How: The Importance of Operationalizing Personalization

Moving Beyond the What to the How: The Importance of Operationalizing Personalization

September 19, 2018 by

Most of the time, the question that comes naturally after “what should I do?” is “how should I do it?” It applies to many areas of life. If the question you’re facing is “what should I do this weekend?” you may answer “visit my parents.” After you’ve answered that question, you have to answer the next one: “how will I accomplish this plan?” Will you drive or take a train? C […]

What Actions Can Be Used to Trigger an Email?

What Actions Can Be Used to Trigger an Email?

September 11, 2018 by

The more relevant your email is to a recipient, the more likely the person is to open it. This may seem pretty obvious. With so many emails cluttering our inboxes, why would we waste our time on anything we don’t care about? Sending triggered emails is one great way to ensure your emails are relevant. If you take a quick look through your inbox, you’ll likely find at least one example of the m […]

An Introduction to Customer Data Platforms

An Introduction to Customer Data Platforms

September 6, 2018 by

Whenever a new classification of marketing technology emerges, there’s alway a period of confusion. Each marketer has a lot of questions to answer. What exactly is this new solution? Do I need it, or is it really just a fancy new term for a tool I already have? How does it fit with my current tech stack? Is everything I’m hearing just hype, or is this an investment I need to make? Needless to […]

3 Ideas from Brooks Bell for Improving Transparency in Your Personalization

3 Ideas from Brooks Bell for Improving Transparency in Your Personalization

August 30, 2018 by

Everyone has had that weird feeling. You visit a website that’s been personalized to the point where you think they have bugged your house and may have access to your social security number. It’s not a good feeling. No one wants to feel like they’re being stalked! Don’t let your personalization make visitors uneasy. The personalized messages and experiences you deliver should come across a […]

Gain More Control Over Your Triggered Emails

Gain More Control Over Your Triggered Emails

August 28, 2018 by

Evergage for Email – Triggered Email was officially launched late last year and has been adopted by numerous clients. This capability enables businesses to send one-off email messages – from within Evergage – to customers and prospects based on their onsite activity (or lack thereof), updates to a product or content catalog, or external factors like weather or data passed from a CRM applicat […]

What My Marketing Internship Taught Me About Working at Evergage

What My Marketing Internship Taught Me About Working at Evergage

August 14, 2018 by

My path to Evergage began with the decision to explore B2B marketing during my last summer of college. My previous experience in B2C marketing had given me a great lay of the land, but I didn’t want to graduate without an understanding of both sides of the coin. A marketing internship with Evergage made a lot of sense. As a B2B software company – and an industry-leading one at that – I knew […]

Take Your Customer Success Program to the Next Level with Personalization

Take Your Customer Success Program to the Next Level with Personalization

August 9, 2018 by

Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service they’ve purchased, and become long-term, loyal advocates. Companies typically employ a variety of tools and techniques to keep their customers happy and successful. But many don’t consider how they […]

5 Email Marketing “Don’ts” From the Experts

5 Email Marketing “Don’ts” From the Experts

August 7, 2018 by

It may feel as if email marketing has been around forever. In the 40 years since the first marketing email was sent, we’ve amassed countless email best practices. Some email marketing professionals have even been working in their field longer than many high schoolers have been alive. In other words, email marketing definitely can’t be considered a new tactic by any means. But it’s also safe […]

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

August 3, 2018 by

A unique aspect of the Evergage platform is that it understands the context of what visitors and users engage with on your website, web application or mobile app. This contextual understanding is critical to delivering maximally relevant, personalized experiences. Whereas most analytics and personalization solutions track engagement only in terms of clicks and pageviews – with a limited understa […]

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

July 31, 2018 by

We are excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2018. This is the first-ever Magic Quadrant in the category to be published by Gartner, one of the most respected analyst firms covering the technology industry. The report compares the 18 personalization vendors who met Gartner’s inclusion criteria for the category and, a […]

How to Establish a Personalization Management Office in Your Organization

How to Establish a Personalization Management Office in Your Organization

July 27, 2018 by

These days, personalization can no longer be considered a “nice to have.” It’s a requirement. As consumers come to desire — even expect —  relevant experiences, companies today are tasked with keeping up. With this comes the understanding that digital marketing roadmaps will involve personalization at every step, so the development and execution of a personalization strategy naturally i […]

6 Must-Have Segments for Financial Services Personalization Campaigns

6 Must-Have Segments for Financial Services Personalization Campaigns

July 13, 2018 by

Segmentation is a fundamental component of digital marketing. When you segment your site visitors, you are dividing them into different groups based on some shared attributes or behaviors. When you think about your main customer segments, you may immediately start grouping them according to demographics or life stage — but there’s more to it than that. There are many ways to divide your visito […]

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

June 28, 2018 by

We’ve all experienced them while browsing online – those annoying surveys that pop up on your screen at the most inopportune time. The web page you’re visiting has barely loaded and a survey appears asking for your opinion about your experience. Ironic, isn’t it? The fact that you’ve just arrived at a company’s website – perhaps even for the first time – is apparently of no conseq […]

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