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Personalization & Customer Data Platform Ideas and Strategies
Evergage Named a Strong Performer Among B2B Customer Data Platforms

Evergage Named a Strong Performer Among B2B Customer Data Platforms

June 18, 2019 by

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). We are particularly pleased to be designated a “Strong Performer” – and were among the 13 top emerging vendors selected for the evaluation. In our opinion, our position is a testament to o […]

What is Customer Segmentation?

What is Customer Segmentation?

June 14, 2019 by

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, then I get pretty detailed about my role (content marketing) and what Evergage is (a personalization and customer data platform). But if the person asking is an elderly relative at Thanksgiving? […]

Getting Personalization Right Is a Data Challenge

Getting Personalization Right Is a Data Challenge

May 29, 2019 by

What does “getting personalization right” look like? It’s a more complex question than you might think. No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time. Last week, Evergage hosted a webinar, “Retail Holiday Season P […]

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

May 24, 2019 by

Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult. Between your stores/branches, email system, loyalty program, call center, website, mobile app, DMP, social/adtech platforms and more – each c […]

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

May 22, 2019 by

Registration is open for The Personalization & CDP Summit, now in its sixth year! This year, over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. The Personalization & CDP Summit is the ind […]

Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive

Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive

May 15, 2019 by

The world of marketing is always changing. It has to. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. If you’re in marketing, think about your career for a minute. Could you have predicted you would be doing what you’re doing now at the start of your career? Did your job even exist several years ago? There are many ways that mark […]

Personalization Trends: 2019 Survey Results

Personalization Trends: 2019 Survey Results

May 1, 2019 by

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. Last week, we published our sixth annual study with Researchscape International, entitled 2019 […]

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

April 26, 2019 by

We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019 (requires Gartner login). This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate. Gartner defines a Multichannel Marketing Hub (MMH) as “technology that orchestrates a company’s communic […]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

April 25, 2019 by

The concept of personalization — that is, tailoring an experience based on information you have learned about an individual — has grown in popularity in recent years. At Evergage, we have tracked that growth each year with our much-anticipated and frequently cited annual study of personalization trends. Today we published our sixth such annual study with Researchscape International, 2019 Trend […]

What is Omnichannel Personalization?

What is Omnichannel Personalization?

April 17, 2019 by

You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person. When it comes to the omnichannel customer experience, the idea is simple: you’re appealing to one human, so you need to deliver one cohesive experience, because people don’t think about their interactions with your company in isolation. If someone inter […]

Stop Frustrating Your Customers: Treat Them Like You Know Them

Stop Frustrating Your Customers: Treat Them Like You Know Them

April 12, 2019 by

There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there. In many instances, your website is still a valuable source of information for customers, and the homepage is often their gateway to log into their accounts. For that reason, your site shouldn’t just be a place to communicate with potential cu […]

Salesforce Announces It Is Now Building What Evergage Already Offers

Salesforce Announces It Is Now Building What Evergage Already Offers

April 10, 2019 by

As a customer data platform (CDP), we're often asked how Evergage compares with Salesforce. This is a fair question. Salesforce has been the leader in CRM for a long time, and the CRM was long considered to be the central repository of customer data in an organization. The CDP is a natural extension of Salesforce’s mission. Salesforce has just started working on its CDP In a recent post publishe […]

The Role of Identity Resolution in the Customer Data Platform

The Role of Identity Resolution in the Customer Data Platform

March 28, 2019 by

Businesses are turning to the customer data platform (CDP) to help them bring all of their customer data together in one place for analysis and activation purposes. One of the reasons that the CDP has taken off in recent years is that after spending years optimizing their strategies in each individual marketing channel, marketers are finally ready to turn their attention to the omnichannel custome […]

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