Demand Gen and ABM

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

September 21, 2018 by

For many marketers and business users, machine learning is still somewhat foreign. Can you trust an algorithm to make business decisions or control the customer experience? Conventional digital marketing practices tell you that you should incrementally test campaigns before launching them to the masses, which seems to contradict the approach with AI or machine learning. But it doesn’t have to. V […]

Moving Beyond the What to the How: The Importance of Operationalizing Personalization

Moving Beyond the What to the How: The Importance of Operationalizing Personalization

September 19, 2018 by

Most of the time, the question that comes naturally after “what should I do?” is “how should I do it?” It applies to many areas of life. If the question you’re facing is “what should I do this weekend?” you may answer “visit my parents.” After you’ve answered that question, you have to answer the next one: “how will I accomplish this plan?” Will you drive or take a train? C […]

What Actions Can Be Used to Trigger an Email?

What Actions Can Be Used to Trigger an Email?

September 11, 2018 by

The more relevant your email is to a recipient, the more likely the person is to open it. This may seem pretty obvious. With so many emails cluttering our inboxes, why would we waste our time on anything we don’t care about? Sending triggered emails is one great way to ensure your emails are relevant. If you take a quick look through your inbox, you’ll likely find at least one example of the m […]

An Introduction to Customer Data Platforms

An Introduction to Customer Data Platforms

September 6, 2018 by

Whenever a new classification of marketing technology emerges, there’s alway a period of confusion. Each marketer has a lot of questions to answer. What exactly is this new solution? Do I need it, or is it really just a fancy new term for a tool I already have? How does it fit with my current tech stack? Is everything I’m hearing just hype, or is this an investment I need to make? Needless to […]

Why We Ungated Our Content & Results We’ve Seen So Far

Why We Ungated Our Content & Results We’ve Seen So Far

September 4, 2018 by

A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of placing a form in front of a piece of content on your site in order to capture the contact information of the person looking to consume it. Typically, these forms reside on a landing page that in […]

3 Ideas from Brooks Bell for Improving Transparency in Your Personalization

3 Ideas from Brooks Bell for Improving Transparency in Your Personalization

August 30, 2018 by

Everyone has had that weird feeling. You visit a website that’s been personalized to the point where you think they have bugged your house and may have access to your social security number. It’s not a good feeling. No one wants to feel like they’re being stalked! Don’t let your personalization make visitors uneasy. The personalized messages and experiences you deliver should come across a […]

Gain More Control Over Your Triggered Emails

Gain More Control Over Your Triggered Emails

August 28, 2018 by

Evergage for Email – Triggered Email was officially launched late last year and has been adopted by numerous clients. This capability enables businesses to send one-off email messages – from within Evergage – to customers and prospects based on their onsite activity (or lack thereof), updates to a product or content catalog, or external factors like weather or data passed from a CRM applicat […]

Using Personalization to Engage Prospects in the Complex Sale

Using Personalization to Engage Prospects in the Complex Sale

August 24, 2018 by

Seventy-five percent of Netflix users rely on Netflix’s recommendations to help them choose what to watch. As a Netflix user myself, that number doesn’t surprise me at all. With so much content available on the platform, I’ve come to rely on those recommendations to help narrow my focus to the content that’s most interesting to me. I want Netflix to understand my preferences as much as pos […]

Trends in ABM: 4 Takeaways from #FlipMyFunnel 2018

Trends in ABM: 4 Takeaways from #FlipMyFunnel 2018

August 21, 2018 by

Earlier this month, I attended the #FlipMyFunnel conference in Boston. It was a great event, sponsored by Terminus, focused on account-based marketing for sales and marketing professionals in the B2B (predominantly tech) sector. The theme of the conference was “Humanizing B2B.” It was all about humanizing interactions with customers and prospects in a technologically advanced world. Various ke […]

6 Ideas for Delivering Content Recommendations from Real Companies

6 Ideas for Delivering Content Recommendations from Real Companies

August 17, 2018 by

Have you ever wanted to start a new book or take on a new binge-watch, but couldn’t decide what to choose? There’s a lot of content out there and you need to sift through it all to find something you’ll enjoy. So if you’re like most people I know, you turn to your network of family, friends, colleagues, or internet acquaintances for help. They know what you like, so you ask them to suggest […]

What My Marketing Internship Taught Me About Working at Evergage

What My Marketing Internship Taught Me About Working at Evergage

August 14, 2018 by

My path to Evergage began with the decision to explore B2B marketing during my last summer of college. My previous experience in B2C marketing had given me a great lay of the land, but I didn’t want to graduate without an understanding of both sides of the coin. A marketing internship with Evergage made a lot of sense. As a B2B software company – and an industry-leading one at that – I knew […]

5 Email Marketing “Don’ts” From the Experts

5 Email Marketing “Don’ts” From the Experts

August 7, 2018 by

It may feel as if email marketing has been around forever. In the 40 years since the first marketing email was sent, we’ve amassed countless email best practices. Some email marketing professionals have even been working in their field longer than many high schoolers have been alive. In other words, email marketing definitely can’t be considered a new tactic by any means. But it’s also safe […]

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

August 3, 2018 by

A unique aspect of the Evergage platform is that it understands the context of what visitors and users engage with on your website, web application or mobile app. This contextual understanding is critical to delivering maximally relevant, personalized experiences. Whereas most analytics and personalization solutions track engagement only in terms of clicks and pageviews – with a limited understa […]

testingpage2