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Ideas and Strategies for Real-Time Personalization
CDP vs. DMP: What’s the Difference and How Do You Use Both?

CDP vs. DMP: What’s the Difference and How Do You Use Both?

January 18, 2019 by

In 2018, customer data platforms (CDPs) rocketed to the forefront of the martech conversation. With tag managers, data warehouses, and analytics platforms (among others) joining the new world of CDPs every day, it can be difficult to keep track of who does what, and how various systems either complement, replace, or interact with each other. One of the questions that we hear on a regular basis is […]

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