If you are in Customer Success Management, you know and experience the importance of what you do every time you make a customer more successful, help with a renewal, or gain an upsell. But, perhaps at budget time, you struggle with how to communicate the value of your team's contributions.
Customer success and customer retention is of vital importance to all businesses and is of particular importance to subscription businesses, but sometimes it gets negelected in comparison to Customer Acquisition.
We put together this Customer Success ROI Calculator as a way to help all of us who are focused on customer retention communicate the significant return on investment that we can provide to the business.
(Some customer success teams are also responsible for free to paid conversion. I left that blank in this example but feel free to fill it in. )
We'd love your feedback on the calculator. If you find errors, have suggestions for improvement, or just like it ... please let us know in the comments.