Hello, and welcome to another Real-Time Tuesday. Did you know that nearly 70% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company? The good news is that there are strategies outside of email marketing to remind folks that they left items in their carts without purchasing them.
If a visitor on your website selects products and puts them in their shopping cart, you know that they’re interested in these items. But something held them back from selecting the purchase button. Most likely the shopper is doing research - comparing prices, shipping options and similar products. If the visitor comes back to your site, you have the perfect opportunity to welcome them back and remind them of the items abandoned in their cart. Your goal is to convert the shopper into a buyer, right? With these messages you can:
- Simply remind them of the items left behind in their shopping cart. This will make it easier for the visitor to find the product(s) they originally searched for.
- Entice the shopper to buy with an incentive - a discount or special offer on shipping.
The image above is from popular online furniture retailer’s website. The company lets shoppers know when the order size in their shopping cart qualifies for free shipping. A win, win. If the shopper is only a few dollars shy of hitting the amount for free shipping - they might add more to their carts or but if the shopper has hit their limit it might incent them to buy today.
There’s no doubt that abandoned cart reminder messages help drive more purchases for your company. Don’t miss out on lost revenue!
We hope you enjoyed this weeks Real-Time Tuesday, see you next week!