Introducing Evergage Guardian – Machine Learning for the Marketer

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Introducing Evergage Guardian – Machine Learning for the Marketer

November 16, 2016 by

According to IBM, every day 2.5 exabytes (or 2.5 quintillion bytes) of data is produced throughout the world. Since you probably have no idea what an exabytes is – I don’t – that may not sound like a lot of data, but it is. In fact, it’s the equivalent of producing 250,000 Libraries of Congress or 90 years of HD video every single day! Seems hard to believe, right? But given all of the pictures, videos and communications – not to mention data produced by businesses and government – created by our connected world, 2.5 exabytes is the new normal, and it’s not slowing down anytime soon.

And behind every web page viewed, mobile app opened, digital transaction completed, email campaign sent, and Twitter and Facebook post generated, there is analytics data. Lots and lots and lots of analytics data. So much data, in fact, that even with sophisticated tools, it is nearly impossible for a single person (or even a team of people) to monitor and manage all of the potentially relevant information, let alone act on it.

To make everything more complex, organizations typically have different people responsible for the projects that impact a digital property’s performance —  from product launches to conversion optimization and email campaigns to website content. With all of these moving parts, it’s tough to determine what factors are having – or will have – the greatest impact on a company’s overarching business goals at any point in time.

To address this major challenge, today we are introducing Evergage Guardian, a groundbreaking capability that provides marketers with an entirely new way to access up-to-the-minute data, visualize site and campaign performance, and receive proactive suggestions for improving digital interactions with customers across websites and mobile apps.

Using advanced machine learning and artificial intelligence, Evergage Guardian reviews thousands of data points to find optimization opportunities and spot potential issues. This ensures that marketers make the most of their digital marketing campaigns – not just personalization but also email, advertising and social. All without needing to set up or configure anything!

Pretty impressive, right? And Evergage Guardian is included for all customers. There are no additional costs or contracts to negotiate. Once Guardian has been turned on it, will immediately begin monitoring your unique website and/or mobile app behaviors and notify you and your team of any abnormalities. For more information on Evergage Guardian, visit the product web page or contact us.

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