I’m really excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019. This is the second Magic Quadrant in the category to be published by Gartner and the second year in a row that Evergage has been named a Leader in the report. This year, Evergage placed in the highest overall position for ability to execute.

Gartner defines personalization engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX).”

By most accounts, the adoption and prioritization of personalization engines continues to gain significance in today’s marketing departments. According to Gartner, “Marketing leaders are steadily increasing their investment in personalization — it now makes up 14% of marketing spend.”1 Additionally, adoption of personalization engines is up 28 percentage points since 2016.2

We believe this new report is a helpful resource for those businesses currently considering or prioritizing personalization technology investments.

A Leading Platform

This year’s report compares the 14 personalization vendors that met Gartner’s inclusion criteria for the category. As part of the evaluation process, each vendor was required to submit responses to a detailed questionnaire, submit a recorded product demo video, give a live presentation/briefing, and provide numerous reference customers.

Gartner analysts evaluated the vendors based on 15 different criteria across two dimensions: ability to execute and completeness of vision. Based on each vendor’s cumulative scores, they were charted into one of four quadrants: Niche Players, Challengers, Visionaries and Leaders.

According to the report,

Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today’s buyers.

Evergage is the premier personalization platform provider. It includes a customer data platform (CDP) at its core and the platform natively captures and leverages in-depth first-party data that other vendors do not. Our comprehensive platform, in turn, empowers our customers to deploy rule-based and machine-learning-driven personalized experiences that address advanced cross-channel use cases.

Our relentless commitment to building the most comprehensive personalization and CDP solution means that companies can use Evergage to integrate disparate customer data sources, deliver more consistent customer experiences, and achieve greater operational efficiencies than possible with multiple point solutions.

Evaluating Evergage

I encourage readers of this post and prospective customers especially to download the report to read more about Gartner’s findings.

For more perspective on the key vendors competing in the personalization space, we also encourage you to consider additional evaluation resources as well. Evergage was recently named a Leader in the G2 Grid® Report for Personalization Engines, reflecting the voice of unbiased and authenticated user reviews – with Evergage earning the highest customer satisfaction rating of all solutions included. 451 Research has provided a detailed evaluation of Evergage in its own comprehensive report as well.

Thanks & Final Thoughts

I am truly grateful to our clients who challenge and inspire us every day to build and continuously improve our platform. We wouldn’t be where we are today without their trust and commitment. Evergage’s placement in Gartner’s Magic Quadrant for Personalization Engines this year is great news and something our whole organization is extremely proud of.

To learn more about Gartner’s analysis of the market for personalization engines, download the report. And to learn how Evergage can help improve results for your business, request a demo today!


Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Martha Mathers, Jason McNellis, 3 July 2019

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, Inc., Presentation of CMO Spend Survey 2018-2019: Marketers Proceed Into Uncharted Waters With Confidence, Anna Maria Virzi and Ewan McIntyre, November 13, 2018.
2 Gartner, Inc., Presentation of Marketing Technology Survey 2018: Martech Adoption Surges as Brands PursuePersonalization, Measurement and Advertising Accountability, Anna Maria Virzi and Bryan Yeager, November 2, 2018.