We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019 (requires Gartner login). This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate.
Gartner defines a Multichannel Marketing Hub (MMH) as “technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”
The importance of personalization and unifying customer data, as inextricable components of the MMH, can’t be overstated. Per Gartner: “Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time.” The report further notes: “Multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals and needs. It also requires knowing how channels operate most effectively – in isolation and in harmony – to deliver the right content to the right audience at the right time.”
To qualify for consideration, vendors had to support at least four of the following nine functionality components: predictive analytics, campaign optimization, customer journey analytics, customer profile management, event triggering, real-time recommendations, content management/digital asset management/product information management integration, personalization, and multichannel lead management capabilities.
In total, 21 technology vendors met Gartner’s inclusion criteria for the report and, as part of the evaluation process, each vendor was required to submit responses to a detailed questionnaire, present a product demo, and provide numerous customer references.
Gartner analysts evaluated the vendors and their product functionality based on 15 different criteria across two dimensions: ability to execute and completeness of vision. Based on each vendor’s cumulative scores, they were charted into one of four quadrants – Niche Players, Challengers, Visionaries and Leaders.
Evergage as a Visionary
According to the report:
Visionaries provide a strong vision for the multichannel marketing market or excel in advanced or emerging areas. These include customer data platforms and artificial intelligence, identity resolutions, multidimensional segmentation, mobile marketing, loyalty marketing and social marketing, and real-time interaction management. They can set strategic direction or demonstrate specific innovative capabilities in one (or more) functional area (such as advanced campaign functionality or digital marketing integration) in multichannel marketing that the market will eventually adopt.
We believe that our position in the Magic Quadrant confirms Evergage as a compelling offering in a category heavily dominated by legacy martech suite providers. As a real-time personalization and customer data platform (CDP), Evergage provides a comprehensive, fully integrated solution that addresses the most advanced cross-industry and cross-channel use cases.
Bringing together a deep understanding of each customer, rule-based and machine learning-based decisioning, and 1-to-1 cross-channel engagement – all in a single platform – has always been our vision at Evergage. Furthermore, the platform was designed and built entirely from scratch by our in-house engineering team. We don’t use loosely integrated technologies pieced together via acquisitions nor rely on third parties to fulfill key functional needs like mobile app or email personalization.
Ultimately, our relentless commitment to building a best-in-class platform means that companies can use Evergage to drive measurable engagement lift, achieve greater operational efficiencies, and deliver more consistent and relevant customer experiences.
As a company, we are very pleased with our position in this Magic Quadrant. Gartner analysts assigned High, Medium and Low weightings to 15 different evaluation criteria based on their current assessment of the market. Gartner clients can also use an interactive tool to adjust the criteria weightings. For instance, if “market responsiveness/record” is important to you but wasn’t prioritized the same way by Gartner, you can adjust it to see which vendors are recognized/placed in this area.
Even if you’re not a Gartner client, be sure to check out the public customer reviews that were submitted as part of the Magic Quadrant process on their Peer Insights website. Evergage averaged a 4.7 out of 5-star rating – among the highest customer feedback submitted for this report.
For additional perspective on Evergage’s capabilities, be sure to check out Gartner’s Magic Quadrant for Personalization Engines, 2018, which identified Evergage as a Leader, and Gartner’s Critical Capabilities for Personalization Engines, which rated Evergage’s product functionality first among 18 vendors for all three principal use cases: Marketing (4.02 out of 5), Digital Commerce (3.99 out of 5) and Customer Experience (4.07 out of 5).
We also encourage prospective clients to look at relevant research from other analyst firms as well. For instance, The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 provides another take on companies offering personalization solutions with a focus on targeting, recommendations and A/B testing capabilities. SiriusDecisions provides analysis of key vendors offering personalization for B2B companies in its Web Site Personalization Tools 2017 report. And 451 Research provides a detailed evaluation of Evergage in its own comprehensive report.
Thanks & Final Thoughts
I am truly grateful to our clients whose demanding requirements and valuable input and feedback motivate us to make our platform great. Without their trust and commitment, we wouldn’t have built what we’ve built here at Evergage. Our clients, together with our outstanding employees, have enabled us to come out of the gates as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. And for this, I’m truly grateful.
Gartner, Magic Quadrant for Multichannel Marketing Hubs, 18 April 2019, Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever, Colin Reid
Gartner, Magic Quadrant for Personalization Engines, 25 July 2018, Jennifer Polk, Bryan Yeager
Gartner, Critical Capabilities for Personalization Engines, 5 November 2018, Jennifer Polk, Bryan Yeager
Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.