We are excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2018. This is the first-ever Magic Quadrant in the category to be published by Gartner, one of the most respected analyst firms covering the technology industry.
The report compares the 18 personalization vendors who met Gartner’s inclusion criteria for the category and, as part of the evaluation process, each vendor was required to submit responses to a detailed questionnaire, present a product demo, and provide numerous reference customers.
Gartner analysts evaluated the vendors based on 15 different criteria across two dimensions: ability to execute and completeness of vision. Based on each vendor’s cumulative scores, they were charted into one of four quadrants – Niche Players, Challengers, Visionaries and Leaders.
A Leading Platform
According to the report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today's buyers.”
We believe that our position in the Magic Quadrant helps confirm Evergage as a premier personalization platform provider. Evergage includes a customer data platform (CDP) at its core and provides a complete solution for rule-based and algorithmic personalization that addresses the most advanced cross-industry and cross-channel use cases.
Furthermore, our platform was designed and built entirely from scratch by our in-house engineering team. We don’t use loosely integrated technologies pieced together via acquisitions nor rely on third parties to fulfill key functional needs like mobile app or email personalization.
Our relentless commitment to building the most comprehensive personalization and customer data platform (CDP) means that companies can use Evergage to achieve greater operational efficiencies and deliver more consistent customer experiences that drive quantifiable business results.
As a company, we are thrilled with our position in the Magic Quadrant. Gartner analysts assigned High, Medium and Low weightings to 15 different evaluation criteria based on their current assessment of the market. If you’re a Gartner client, though, keep in mind that they provide an interactive tool whereby the weightings can be adjusted. For example, if “innovation” is important to you but wasn’t ranked as highly for Gartner, you can adjust it to see which vendors are strongest in this area.
For more perspective on the key vendors competing in the personalization space, we also encourage prospective clients to look at relevant research from other analyst firms as well. For instance, The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 provides another take on companies offering personalization solutions with a focus on targeting, recommendations and A/B testing capabilities. SiriusDecisions provides analysis of key vendors offering personalization for B2B companies in its Web Site Personalization Tools 2017 report. And 451 Research provides a detailed evaluation of Evergage in its own comprehensive report.
When viewed in aggregate, more than any other personalization platform that exists on the market today, Evergage has performed consistently well across the board in all of these analyst reports – something we are incredibly proud of as a company.
Thanks & Final Thoughts
I am truly grateful to our clients who have the demanding requirements and provide the valuable input and feedback we need to make our platform great. Without their trust and commitment, we wouldn’t have built what we’ve built here at Evergage. Our clients, together with our outstanding employees, have enabled us to come out of the gates as a Leader in Gartner’s inaugural Magic Quadrant for Personalization Engines. And for this, I’m so thankful.
When it comes to granularly collecting and understanding visitor and account-level behavior, aggregating customer data from many sources, and delivering rule-based, triggered and AI-driven algorithmic 1-to-1 experiences in real time and across channels, there is no better solution than Evergage. And, in my opinion, our Leader position in Gartner’s Magic Quadrant for Personalization Engines validates the strength, flexibility and breadth of the platform.