At Evergage, we know that the future of the internet is personalized. Personalization will play an increasingly important role in all digital (and human) interactions as consumers demand to be treated as individuals and marketers recognize the impact personalization has on the customer experience (and the bottom line). The most successful companies are those that recognize each customer and prospect and treat them in unique and impactful ways. They are those that can cut through the noise and provide relevant content and information, tailored to each individual and account. They are those that can recognize people across channels and interact with them in the moment to provide consistent and helpful experiences.
Evergage’s vision is to enable such companies – and empower their digital marketing professionals – to achieve all of this scalably and successfully to increase conversions, improve engagement, grow loyalty, and, ultimately, provide a better experience for their key audiences. And to help us further execute on that vision, today we are excited to announce that we have raised $10 million in Series C funding.
We are proud that our vision is being recognized and validated in the market. Just this year, Evergage was named a strong performer in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Evergage was recognized as the “Best E-Commerce Solution” in the SIIA CODiE Awards. We won a gold Stevie Award in the 2017 American Business Awards. And now this investment indicates another strong vote of confidence in our trajectory and our vision.
Many vendors pay lip service to this vision. Too many martech vendors have slapped “personalization” onto their website, trade show booth, and marketing materials. But this vision is not something that can be delivered with point solutions or suites that large vendors are cobbling together through acquisitions. This vision can only be realized through a purpose-built personalization platform. Such a solution starts with a complete customer data platform (CDP) that provides a single unified view of each individual — known or anonymous. It must give businesses the ability to understand the unique affinities and in-the-moment intent of each person — and then act on that information in real time. And it must provide the flexibility to create campaigns that leverage powerful machine-learning algorithms to speak to each person at the one-to-one level.
From the start, Evergage has been building the next generation personalization platform and supporting our customers with dedicated, passionate customer success. Our customers are already realizing this vision and the customer satisfaction and financial rewards that come from treating one’s visitors and customers with personal regard and relevance. We are excited to deepen what we provide these customers and help many more companies put individual customers at the center of all they do, responding to them with relevance in real time.
If you want to learn more about our one-to-one vision, come to The Personalization Summit on September 14, 2017 in Boston. The theme is “demystifying machine learning,” and will feature speakers Brendan Witcher from Forrester Research as well as several leading brands and companies across industries such as Academy Sports+Outdoors, GoAnimate, Harte Hanks, Invaluable, Newegg Flash, Nuxeo, Publishers Clearing House, Texas Instruments and more. I look forward to meeting you there!