If you’re a B2B marketer focused on account-based marketing or demand generation strategies for your company, we have some exciting news for you. Evergage B2B Detect now includes rich firmographic data from more than 35 million companies!
Originally introduced more than two years ago, B2B Detect enables marketers to deliver truly personalized experiences by targeting visitors based on their company name or industry. A company selling to IT professionals in the healthcare, retail and financial industries, for example, can create three versions of its homepage, each with a different hero banner, copy and call-to-action. Using this relatively simple but incredibly effective campaign, it’s not uncommon for Evergage customers to realize double-digital lift numbers compared to a default experience.
With today’s announcement, however, marketers not only have access to the industry’s premium real-time personalization platform when they partner with Evergage, but also rich firmographic information – including employee count, revenue, technologies in use and more for creating campaigns to target visitors from select companies.
Updated Account Profile
But the enhancements don’t end there. In addition to new firmographic data, our engineers have overhauled the account view of our unified customer profile too. In the upper left-hand corner of this screen, marketers will now see a company’s logo, description, revenue, number of employees, contact information, social media links and more. These design changes will help Evergage customers better understand, analyze and follow up with business prospects actively engaged with their websites.
Can’t Beat the Price
While these enhancements are sure to help companies dramatically improve their account-based marketing initiatives, the best part may be that B2B Detect is included with both of Evergage’s product packages. No new contracts or cumbersome integrations are required.
B2B Detect is seamlessly integrated into the Evergage platform so the data it provides is available to enhance the solution’s core segmentation, targeting, reporting and analytics capabilities. What’s more, the data can be passed to other systems including CRM or marketing automation via the Evergage Data Hub to ensure continuity of account intelligence.
If your company is looking to supercharge its ABM initiatives, be sure to take advantage of the powerful, newly enhanced Evergage B2B Detect solution! Request more information from your client success representative or contact us for a demo today!