So you just finished your website redesign? Don’t worry, it’s not too late to incorporate real-time website personalization. You might wonder what does it have to do with design? Well, as Steve Jobs once said, design is not just about what something looks and feels like. It’s about how it works.

Your website is the face of your company, the first place potential customers visit to learn about you and your offerings. Real-time website personalization helps people navigate your site by showing relevant messages based on who that person is and where they have clicked. Here are three important reasons your new website should include this useful feature that generates big-time results:

1. Improve Your Conversion Rates

Using real-time personalization, you can increase the relevance of your website content based on your visitors’ behaviors, in the moment. This method has proven to increase conversion rates. The more relevant your content is, the more likely they are to convert. By understanding your visitors, along with Evergage technology, you can deliver targeted messages to each individual person.

2. Increase Visitor Engagement

Without feeling engaged, visits are likely to bounce and that is literally money walking out of the virtual door. By using real-time personalization, you will capture visitors and engage them, lengthening their visit duration. The longer they’re on your site, the more they learn about you and then you have a greater chance of converting. There is a strong advantage in creating a relationship with your visitors, as opposed to generic, static messaging.

3. Provide Proactive Customer Service

By incorporating real-time web personalization, you can guide your potential customers through each step of the customer lifecycle, proactively engaging them along the way, as they need assistance. People don’t enjoy searching for answers or information. Real-time web personalization allows you to reach your customers first, help them find what they’re looking for and provide them relevant information, just like an in person salesperson or customer service representative would.

Get started with these tips:

1. Create a list of the goals of your new website

2. Invest in a technology - work with real-time behavior-based personalization experts

3. Make a map of your visitors' behaviors - define personas and intents

4. Start with the top two or three goals that you want to target, then test and grow