Recently we explained why real-time web personalization represents a definitive opportunity to impact your website key performance indicators, or KPIs. When you are responsible for your organization’s website marketing performance, you most likely have a set of key performance indicators (KPIs) that define your goals. For Example, in the previous article we talked about increased conversion rate, improving time on site, and increasing media consumption as common KPIs.
Of course there are many KPIs website managers will use to measure website performance. Let’s examine a few more common KPIs examples that real-time web personalization can help achieve.
Type of source. Whether the traffic is driven to your website by search, email, or social media, it is essential for you to be able to assess which are providing the most qualified and high-performing leads. Real-time web personalization will not able help you to identify those sources, it will also help you implement specific tactics designed to engage visitors based on the source. Welcome visitors based on the keywords used in their search. Use previous behavior and engagement in email and social media to personalize your customers’ visits. In order to fairly assess a channel’s performance, it is important that your website be able to make it a personalized experience.
New Versus returning visitors. Most likely you are distinctly measuring your website’s ability to attract new visitors versus the ability to lure them back as returning visitors. In both cases, your secret solution is personalization. Many websites succeed at building a personalized experience as a customer accumulates visits. But there are no guarantees a new visitor will want to return. Real-time web personalization helps you create a personalized experience using the limited but still valuable in-session behavior that is available, and set the expectation from moment one that your website is engaging.
Avergage items in shopping cart. One clear way to increase revenue per visit is to increase the average number of items in a visitor’s shopping cart. Real-time web personalization provides the ability to serve real-time offers during checkout based on related items, previously viewed items, and more.
These are just a few more examples of how real-time web personalization can improve your website KPIs. Can you come up with more? Let us know. Share in the comments.