Between Evergage Data Hub, Evergage for Email and our refreshed Unified Customer Profile, it’s been a busy few months here in Somerville, MA. With several new initiatives already underway, our engineers have shown no intention of slowing down anytime soon. Needless to say, it’s an exciting time to be at Evergage, and we look forward to introducing more great capabilities in the not-so-distant future.
Today, we’re pleased to introduce a small but empowering enhancement to our platform called item blocks. Available to customers within the Evergage Visual Editor, item blocks are designed to help streamline the process of adding dynamic content to web pages.
With item blocks, even non-technical marketers – like me – can easily deploy dynamic 1:1 product or content recommendations to any web page. The process couldn’t be easier. It starts with an item template. Item templates define how a product or a piece of content – and their related details – should be displayed. For example, a product item template would likely include the height and width of the product image, the product name, and a call-to-action button. A content item template may include the height and width of an image thumbnail along with the title and author of the content. In either case, item templates can be customized to match a company’s existing brand guidelines.
So when building a campaign to dynamically display items, simply add an item block, select an item template, determine the layout grid (e.g., 5 across, 2x2 grid etc.), assign a recommendation recipe, and you’re done. It just takes a few minutes.
This capability offers marketers enormous power and flexibility, makes their jobs a little easier, and reinforces why Evergage is the only real-time personalization platform that delivers The Power of 1 .
Here’s a quick screen capture of item blocks.
Pretty straightforward, right? We think so too! These same steps can be used to promote both products and content, so the use cases apply across industries. And, as an aside, a very similar approach can be used to insert recommendations into outgoing email campaigns.
Should you have any questions about this new functionality, please contact your Customer Success representative or visit our support site to learn more about item blocks. Otherwise, what are you waiting for? Go add some dynamic content or product recommendations to your site!