Marketing Inspiration from 4 Cross-Platform Experiences

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Ideas and Strategies for Real-Time Personalization
Marketing Inspiration from 4 Cross-Platform Experiences

August 26, 2015 by

Need a little more personalization in your life?

You’re not alone. One study says that 73% of all consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. But consumers are tough to track across devices and social media platforms.

When it comes to cross-platform optimization, the unexpected is the new norm. You never know what devices your audiences will be using or how they might find you. Yet still, there are certain companies that make this process seem easy. Here are 4 examples to inspire you.

(1) Google Maps

googlemap

Very few apps can say that their platforms are identical across devices. With Google Apps, however, the UX is always expected, tried, and true. Not to mention, the features on each platform all make sense. On desktop, you can calculate hypothetical traffic times, research terrain information, save your maps, share files, and print documents. On mobile, you can focus on one thing: getting from point A to point B.

The marketing takeaway from Google Maps? Keep things simple, and tailor your experiences to context. Google Maps knows what’s needed on each device. The UX makes sense.

(2) Redfin

redfin

The ultimate app for house hunters, Redfin simplifies the process of researching and getting to houses. Users can create an account that synchronizes listings across devices. Get mobile alerts when new properties come on the market, use your computer to view listings, and then have your notes handy when you browse those listings in-person.

The takeaway for marketers and product leaders is to make it easy for people to find properties and save listings across devices, simplifying the home buying process.

(3) Box

box

Box’s entire value proposition is productivity (so it needs a strong cross-platform experience). The file-sharing app makes it possible for users to access the files that they need, from anywhere. It’s a repository that helps people share content and ensure that documents are easy to find.

The takeaway for marketers is to keep experiences as simple as possible. Hidden beneath the surface of Box is a network of integration partners for tasks like single sign-on and contract-signing. These otherwise arduous process can be completed with a few clicks, tasks, and swipes within Box, regardless of device.

(4) Nimeyo

nimevo

Nimeyo is a startup knowledge management platform for enterprise companies. In a nutshell, the software makes it easier for companies to organize conversations and create team training materials. Nimeyo works with popular email software to automatically tag content.

The takeaway? Integrate your app experiences with the tools that audiences are already using. Nimeyo, for instance, connects with email. Users can engage with Nimeyo, without any learning curves. Make adoption easy by complementing user behavior.

Final thoughts

Simplicity is key. Ensure that experiences between systems are seamless. Reinvest your user data into engagement programs across devices and channels.

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