The Personalization & CDP Summit 2019 is happening this week, and there are so many amazing speakers lined up to share their experience and expertise with our 300+ attendees. Let me introduce you to them.
Main Stage Keynotes
First and foremost, we have the speakers you’ll see on the main stage during the keynotes. Those speakers include:
Karl Wirth, Evergage
You’ll hear from Karl, Evergage’s CEO and Co-Founder, throughout the event on the main stage. Karl is passionate about helping businesses deliver maximally relevant 1-to-1 experiences. He’ll be exploring the connections necessary to better understand customers, deepen customer relationships, communicate with relevance, and work more efficiently as a business in his keynote “Connecting in the Age of Machine Learning” (the theme of this year’s event!).
Sheryl Kingstone, 451 Research
Sheryl is Research Vice President, Customer Experience and Commerce at 451 Research, a global research and advisory firm. As a recognized thought leader with over 25 years of experience in customer experience technologies, we’re thrilled to have her as a keynote speaker at this event. She’ll be answering the question “What role should a CDP play in the customer experience?” in her keynote entitled “Being Data-Driven in the Experience Economy: Predicting the Future of CDP.”
Throughout Karl’s keynote on Thursday, he’ll conduct a few “fireside chats” with business leaders who are doing great things to connect with their individual customers. You’ll hear from:
Frank Malsbenden, Berkshire Hathaway Shoe Holdings
Frank is VP/GM of E-Commerce at Berkshire Hathaway Shoe Holdings (formerly H.H. Brown) — and has served as vice president for 15 years. He will discuss how Berkshire Hathaway Shoe Holdings uses machine learning to decide which products and promotions are most relevant to each individual in real time.
Jon Davies, Fidelity Investments
Jon is VP of Digital Marketing for Fidelity Institutional Asset Management® (FIAM®), Fidelity Investments’ distribution and client service organization dedicated to meeting the needs of consultants and institutional investors, such as defined benefit and defined contribution plans, endowments, and financial advisors. He will join Karl in a discussion onstage about organizing internally around your customer.
Anna Cole, Carhartt
Anna is Director of D2C Global Digital Platforms at Carhartt. In this role, she manages site operations, user experience, and digital for the Direct to Consumer channel in addition to filling the role of Project Director for mission-critical initiatives. She will talk about how Carhartt engages its customers with a consistent and relevant experience across channels: from its product detail pages, to its search results, cart page and triggered emails.
Karl will then moderate a panel on the main stage called “Leveraging the CDP to Transform into a Customer-Centric Business.” Panelists from leading consultancies will discuss:
- How their clients are thinking about the role of the CDP in their organizations
- What advice they offer businesses as they seek to integrate their customer data with a CDP
- The importance of cross-channel activation at the 1-to-1 level
- Organizing for operational success
- Examples of how their clients leverage the CDP to transform their business to drive deeper and more impactful customer engagement
Participants in this panel include:
Brett Wachter, IBM iX
Brett Wachter is the North American Lead for IBM’s Distribution Market Digital Marketing Services. He focuses on the integration of marketing, strategy, experience design & content, and multichannel marketing & personalization delivery platforms. Among Brett’s leading accomplishments is the successful end-to-end leadership of the digital transformation and rearchitecture of Hilton Hotels’ worldwide digital experience presence.
Sharad Kansara, Isobar
Sharad is VP, Data Strategy & Analytics at Isobar, a global digital agency. He has over 15 years of strategic and tactical consulting experience focused on driving digital transformation and helping clients become customer-centric. He leads a cross-functional team and works closely with senior executives across multiple industries to implement highly differentiated business solutions using Data, Analytics & AI.
Craig Howard, Merkle
Craig serves as Chief Solution Architect at Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. His team is responsible for the design of marketing technology solutions for all practices.
Greg Hinkle, Evergage
Greg, Evergage’s CTO and Co-Founder, will take the stage on Friday morning to discuss Evergage’s key product updates and roadmap. As our CTO, Greg leads the engineering team and oversees our technology vision. We’re excited for you to see the amazing work our engineers have done over the last year which Greg will share, and hear more about the direction of the platform generally.
Breakout Session Speakers
In addition to the main stage keynote sessions, The Personalization & CDP Summit will also feature 28 breakout sessions across two days covering a range of topics (view the full agenda to decide which sessions you’ll attend).
Speakers in B2C-focused sessions include:
- Whitney Kaczor, Abercrombie & Fitch
- Mitch Colgan, BCG
- Frank Malsbenden, Berkshire Hathaway Shoe Holdings
- Ambex Bantu, Dillard’s
- Andre Ortolon, Global Dell Outlet
- Melissa Roberts, Invaluable
- Greg Townsend, iProspect
- Gary Williams, Matalan
- Brandon Wishnow, Ovative Group
- Carole Wood, Venus Fashion Inc.
Speakers in the B2B-focused sessions include:
- Liz Gill, Buildium
- Giscard James, CIEE
- Bobby Martenfeld, Citrix
- Dennis White, Citrix
- Sherrie Mersdorf, Evariant
- Jimmy van der Have, Exact
- Julia Moss, Imprivata
- Sunniya Saleem, Quick Base
And in the Financial Services, Program Management & Campaign Design track, speakers include:
- Emily Lukasik, Abercrombie & Fitch
- Luci Geraci, CIEE
- Jean-Yves Bernard, Development Bank of Canada
- Jon Davies, Fidelity Investments
- Terry Kincheloe, UMB Financial Corporation
- Shankar Narayan, Western Union
The Personalization & CDP Summit will also feature a number of speakers from the many personalization experts within Evergage. Check out this full list of speakers to learn more about those individuals who will take you through two days of amazing content.
We Look Forward to Seeing You at The Personalization & CDP Summit
Each year, this event gets bigger and better (in our completely unbiased opinion) — so this year promises to be the best yet. See you there!