Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Innovations in B2B Marketing: Demand Generation Trends to Watch

Innovations in B2B Marketing: Demand Generation Trends to Watch

June 26, 2019 by

Think for a second about how you conduct research as a business buyer. Would you say it’s dramatically different from the way you conduct research as a consumer? If I were shopping for a new martech solution for the Evergage marketing team to use, for example, I’ll probably either start with a Google search, or I’d go directly to a few vendor sites that were already top-of-mind for me. And i […]

Debunking 2 Common Personalization Misconceptions

Debunking 2 Common Personalization Misconceptions

June 20, 2019 by

Most marketers believe in the benefits of personalization. They agree that their customers expect personalization and that if they delivered more relevant experiences, they would increase their bottom line. Yet many people I speak with are still providing static experiences to their prospects and customers. The most common responses I receive when I ask why are: (i) the majority of their traffic i […]

Evergage Named a Strong Performer Among B2B Customer Data Platforms

Evergage Named a Strong Performer Among B2B Customer Data Platforms

June 18, 2019 by

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). We are particularly pleased to be designated a “Strong Performer” – and were among the 13 top emerging vendors selected for the evaluation. In our opinion, our position is a testament to o […]

What is Customer Segmentation?

What is Customer Segmentation?

June 14, 2019 by

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, then I get pretty detailed about my role (content marketing) and what Evergage is (a personalization and customer data platform). But if the person asking is an elderly relative at Thanksgiving? […]

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

June 11, 2019 by

Many marketing techniques are focused on increasing the average order value as customers convert on your e-commerce site. Bundling? Free shipping? Suggested items? They all work toward the same goal: getting customers to buy more with each visit, increasing the average order value (AOV). But what about increasing the lifetime value (LTV) of your customers? With modern customers increasingly treati […]

6 Ways to Create a Great First Touchpoint Experience

6 Ways to Create a Great First Touchpoint Experience

June 6, 2019 by

We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time? Your brand creates expectations for your customer – it defines who you are, how you separate yourself from others, and what value you can offer to your customers. These ex […]

5 Sessions You Should Check Out at eTail Europe 2019

5 Sessions You Should Check Out at eTail Europe 2019

June 4, 2019 by

Are you headed to eTail Europe in London in two weeks? I’ll be there with several Evergage colleagues, and we can’t wait! This year the event is based in Westminster – next to the historic abbey and close to The Houses of Parliament, the seat of the UK government. If you are a first-time visitor to London, you will only need to take a short stroll to find yourself plenty to do in the evening […]

Getting Personalization Right Is a Data Challenge

Getting Personalization Right Is a Data Challenge

May 29, 2019 by

What does “getting personalization right” look like? It’s a more complex question than you might think. No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time. Last week, Evergage hosted a webinar, “Retail Holiday Season P […]

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

May 24, 2019 by

Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult. Between your stores/branches, email system, loyalty program, call center, website, mobile app, DMP, social/adtech platforms and more – each c […]

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

May 22, 2019 by

Registration is open for The Personalization & CDP Summit, now in its sixth year! This year, over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. The Personalization & CDP Summit is the ind […]

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

May 17, 2019 by

If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving. Building a relationship requires conversations. From a person’s initial entry point into your funnel and t […]

Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive

Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive

May 15, 2019 by

The world of marketing is always changing. It has to. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. If you’re in marketing, think about your career for a minute. Could you have predicted you would be doing what you’re doing now at the start of your career? Did your job even exist several years ago? There are many ways that mark […]

6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails

6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails

May 8, 2019 by

I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. 10 months ago. Clearly, the retailer sent me a triggered email featuring a product I had engaged with in the past. Unfortunately, that message was no lon […]

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