Evergage Introduces B2B Detect, an Account-Based Marketing Solution for Clients of its Real-Time Web Personalization Platform
Evergage Also Enhances Geolocation Capabilities for Instantly Targeting Website Visitors Based on Hyperlocal Data Attributes
Boston - February 4, 2015 - Evergage (www.evergage.com), the market-leading provider of real-time web personalization, today announced Evergage B2B Detect™. The new capability enables B2B companies to improve account-based marketing and selling by delivering relevant experiences in real time by detecting a visitor’s company and industry information. As part of the release, Evergage has also enhanced its geotargeting capabilities, empowering both B2B and B2C companies to leverage hyperlocal geographic data to engage and convert more visitors with personalized information.
Utilizing multiple best-in-class IP data sources from a repository of millions of organizations and hundreds of NAICS industry codes, Evergage’s B2B customers can now gain additional intelligence about site traffic to tailor experiences for key buyers and segments. With Evergage B2B Detect, marketers can create personalized campaigns – including inline text changes, dynamic content and layered messages – that lead visitors through relevant buyer journeys and prompt them to take the desired actions toward lead conversions and, ultimately, enterprise sales.
“With the ability to identify visitors arriving on their sites, Evergage B2B Detect enables companies to adjust their website messaging for target industries or even specific prospect organizations, engaging them faster with more relevant experiences,” said Karl Wirth, CEO and co-founder of Evergage. “B2B Detect coupled with the marketer-friendly, behavior-based personalization capabilities of the Evergage Platform provides a more comprehensive and cost-effective approach to web personalization for B2B companies, particularly when compared to alternatives like Demandbase.”
Evergage B2B Detect will be sold as an add-on module for B2B customers of the Evergage Platform. Meanwhile, all customers, including both B2B and B2C companies, will benefit from the improved geotargeting data included as an enhancement to the core Evergage Platform at no additional cost. With the new enhancements, a franchisee or retailer with distributed operations can more effectively execute local marketing with the ability to instantly display store locations, special events or offers based on the visitor’s postal code. Similarly, consumer packaged goods marketers can offer extremely targeted promotions and help their customers find the products they are looking for nearby.
For more information, please visit: http://evergage.com/products/b2b-detect/.
Evergage’s cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener’s Supply Company, Millward Brown Digital, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and experiences based on deep behavioral analytics. Evergage is a 2014 Marketing ARC Award winner, a 2014 MITX What’s Next Award winner, a BostInno 2014 “50 on Fire” finalist and a Red Herring Top 200 North American company. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
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