Evergage to Present Webinar on Retail Holiday Season Planning – and the Role of Data, AI and Personalization – Featuring Independent Research Firm
Guest Speaker, VP and Principal Analyst Sucharita Kodali, Joins Leaders from NeweggFlash and Evergage to Discuss How Data-Driven Personalization Helps Fuel Retail Success
SOMERVILLE, Mass. – May 13, 2019 – Evergage,The 1-to-1 Platform company, today announced it is hosting a webinar featuring Forrester Research on holiday season planning strategies for retailers – with a focus on how to harness customer data and artificial intelligence (AI) for effective personalization that drives increased loyalty and sales. And with 89% of digital businesses investing in personalization, according to Forrester1, the webinar will explore where the retail industry is headed and why personalization has moved from a nice-to-have to a need-to-have technology – along with strategies for creating individualized experiences, recommendations and promotions that successfully engage shoppers across channels.
Webinar details include:
When: Wednesday, May 22, from 1-2 p.m. ET/10-11 a.m. PT
- Sucharita Kodali, vice president and principal analyst, Forrester Research
- Jennifer Liu, senior project manager, NeweggFlash
- Laura Saati, vice president of customer success for retail, Evergage
With 2019 holiday shopping season planning already underway for retailers, there’s a great opportunity to maximize engagement for each and every shopper.
"Personalizing the customer’s experience increases purchasing,” Kodali wrote2. “Personalized content that adds value and simplifies product discovery will resonate with digitally sophisticated shoppers who are familiar with [a] brand.”
To inspire e-commerce marketers with real-world ideas, strategies and examples, Newegg’s Liu will detail how NeweggFlash – the “flash-sale” division of Newegg Inc., one of the web’s oldest, largest and most-trusted discount retailers – applied data-driven and AI-based personalization during the 2018 holiday season. Attendees will hear about NeweggFlash’s results, lessons learned and what the business is planning for 2019.
The webinar will also help e-commerce marketers make sense of the immense amount of customer data available – and show how to distill it to deliver personalized, 1-to-1 experiences in real time, on a massive scale. Machine learning, a form of artificial intelligence (AI), holds the key. Recent data shows that retail and other marketers are increasingly adopting this AI-based approach – using predictive analytics and algorithms that keep getting smarter to drive measurable improvements in conversion rates, customer experience and other key business metrics.
“After years of ‘made-for-you’ playlists and recommended movie queues, consumers are now conditioned to expect personalized experiences,” Saati said. “It’s incumbent on retailers to deliver, and machine learning can help. By prioritizing personalization in their holiday strategies, retailers will be in a better position to engage customers during the hyper-competitive shopping season. Retailers need to plan now for how to easily aggregate, synthesize and activate their customer data, to yield actionable insights that fuel holiday sales goals.”
1 “Evolve Now to Personalization 2.0: Individualization,” Forrester Research, Inc., December 5, 2017.
2 “Must Have eCommerce Features,” Forrester Research, Inc., April 18, 2019.
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Carhartt, Citrix, Endurance International Group, Lenovo, Publishers Clearing House and Zumiez. Evergage is a five-time winner in the Stevie American Business Awards, four-time winner in the Golden Bridge Awards, three-time winner in the Best in Biz Awards, and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
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