Evergage Takes Home the Gold in Golden Bridge Awards® for Fourth Year in a Row

Evergage for Email – Evergage’s Advanced Email Personalization Solution – Recognized for Helping Marketers Cut Through Inbox Clutter and Improve Email Marketing Effectiveness

SOMERVILLE, Mass. – October 4, 2018 – Evergage, The 1-to-1 Platform company, today announced it is a winner in the 2018 Golden Bridge Awards®. Evergage’s email personalization solution, Evergage for Email, received gold – the highest-level honor – as a “Best New Product of the Year” (Cloud Computing/SaaS category) for dramatically improving email marketing effectiveness. This marks the fourth consecutive year that Evergage has brought home the gold in this global annual awards program.

The Golden Bridge Awards honor the world’s best in organizational performance, products and services, executives, management teams and more. Organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations.

This award follows other recent accolades for Evergage – with Evergage for Email also honored with a gold Stevie® Award in The 2018 American Business Awards®. Earlier this year, in recognition of its high-impact technologies for 1-to-1 engagement, Evergage was named “Best E-Commerce Solution” in the SIIA CODiE Awards, “Best Customer Data Platform (CDP)” in the MarTech Breakthrough Awards, a “Top Rated A/B Testing and Personalization Tool” on TrustRadius, and more.

“Evergage helps organizations transform the dream of 1-to-1 customer engagement into reality,” said Evergage CMO Andy Zimmerman. “This recent honor from the Golden Bridge Awards underscores our commitment to – and investments in – advanced email personalization. As buyers get bombarded with irrelevant and ill-timed messages and offers, Evergage for Email helps marketers cut through the clutter with timely, maximally relevant and engaging communications that drive action.”

Evergage for Email is part of Evergage’s full personalization and customer data platform – used to monitor, understand and personalize user interactions in real time across other digital channels (web, web and mobile apps, onsite search, etc.), and remember where visitors “left off.” Main components of Evergage for Email include:

  • Open-time personalization – for delivering content and offers that are dynamically personalized when a message is opened – not when it is sent – to account for the recipient’s latest actions across channels (purchased an item, downloaded an eBook, etc.) or product and content changes (e.g., “don’t show out-of-stock items”). The algorithmically rendered recommendations can even change if the message is reopened, reflecting that person’s up-to-the-minute activity.
  • Triggered emails – enabling marketers to send perfectly timed, relevant, one-off emails to an individual, based on simple or complex actions the person has taken, cumulative behavior and/or external factors (such as weather).
  • Evergage SmartBatch – for sending strategic and personalized batch campaigns. Marketers can send emails to a list of people on a one-time or recurring basis, including content that is individually personalized at send or open time. Evergage natively determines the best time to send an email to each person to improve open rates – and if a recipient has been unresponsive for a period or recently received a higher-priority triggered email, future batch emails can be suppressed for a designated time.

More details on Evergage for Email are available at https://www.evergage.com/modules/evergage-for-email/. For more information and ideas on how to improve email marketing campaigns, please see Evergage’s eBook, “Email Personalization: 15 Examples that Go Way Beyond {First_Name}” (http://bit.ly/evergage-email-personalization).

About Evergage
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1:1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Citrix, Endurance International Group, Lenovo, Publishers Clearing House, Rue La La and Zumiez. Evergage is a four-time winner in the Stevie American Business Awards and Golden Bridge Awards, three-time winner in the Best in Biz Awards, and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.


Media Contact:
Katie Sweet
Email: [email protected]
Phone: 1-888-310-0589