Evergage's Greg Hinkle Named 'CTO of the Year' in MassTLC Leadership Awards

Hinkle Recognized as a Leading Force in Massachusetts Tech Economy, Pioneering Innovative Personalization Solutions That Help Companies Grow Loyalty, Engagement and Revenue

Somerville, Mass. - September 20, 2016 - Evergage, the real-time personalization platform company, today announced its CTO Greg Hinkle is a winner in the Mass Technology Leadership Council (MassTLC) Leadership Awards – recognized as the region’s CTO of the Year. The annual awards program celebrates innovation across Massachusetts, honoring the trailblazers and visionaries that shape and propel the state’s tech economy.

This year’s honorees were chosen from hundreds of nominations and evaluated by panels composed of dozens of executives, investors, analysts, media and thought leaders. Winners were celebrated at a gala in Boston last week, where hundreds of the area’s most influential executives, community leaders, business luminaries and media converged.

“For over 400 years, the Massachusetts innovation legacy has been characterized by tackling big problems, and each year at the MassTLC Leadership Awards Gala, we recognize the people and organizations that enrich that proud tradition,” said Tom Hopcroft, CEO, MassTLC. “In 2016, I’m honored to include Evergage’s Greg Hinkle among the Tech Leadership Award winners whose contributions to the state’s technology economy help make our region the envy of the world.”

A co-founder of Evergage, Hinkle leads the engineering team and is responsible for the company’s product and technology vision. He is a driving force behind the development of Evergage’s acclaimed personalization platform, which has received top honors in the Stevie Awards, MITX Awards, Golden Bridge Awards and CUSTOMER Magazine Product of the Year Awards this year alone. Hinkle was also recognized for helping grow Evergage platform usage by 300 percent over the last year, while developing solutions that stay ahead of customers’ requirements and help companies build loyalty and grow revenue.

“Greg is essential to Evergage’s success, fabric and overall character, and we’re thrilled to see him receive this recognition,” said Karl Wirth, Evergage CEO and co-founder. “We’re indebted to – and often in awe of – his many contributions, including co-founding the company, architecting the solutions, driving the product development roadmap, mentoring the engineering and support teams, and embodying our company’s core values. He’s been instrumental not only in Evergage’s success, but also in that of our clients – and through his innovation, has helped elevate and evolve real-time personalization to a mission-critical component of companies’ marketing technology stacks.”

Hinkle said: “Until relatively recently, digital personalization technology hasn’t been easy for marketers to use, and it hasn’t been capable of responding, in the moment, to individual visitors’ interests and intent. It’s been exciting and gratifying to be a part of this revolution – democratizing personalization, while deepening its value and enabling real-time, 1:1 responsiveness. It’s truly an honor to be recognized for Evergage’s strides by MassTLC and certainly an opportunity to thank our customers, whose input and feedback play a driving role in our product development.”

About Evergage

Only Evergage’s real-time personalization platform delivers the Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving revenue growth, demand generation and customer success for over 150 organizations, including Gardener’s Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a Best in Biz Awards winner; a two-time winner in the Golden Bridge Awards, Stevie American Business Awards and MITX Awards; and a two-time BostInno “50 on Fire” finalist. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.

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