Evergage's New Personalized Experience Management Functionality Enables Marketers to Make Every Digital Interaction the Most Relevant
Enhancement enables effortless personalization and testing of the entire website or in-app experience for driving increased engagement and conversions
Boston - November 24, 2014 - In a quantum leap toward making the digital experience maximally relevant for every person, Evergage today announced the release of new Personalized Experience Management capabilities in its real-time personalization platform. The functionality gives marketers the power to create targeted campaigns that personalize any aspect of an individual’s experience on a computer or mobile device, and deliver varied content based on persona, behavioral segment or test group. As a result, websites can guide visitors through cohesive, relevant “buyer journeys” with targeted messages, interactions and promotions; while web applications can direct users to relevant features, offers and next steps to improve engagement and customer success.
“Until today, we as an industry have spent vast amounts to get people into our digital experiences, and we’ve put a lot into making the digital experience ‘good enough for everyone’ in order to accomplish our goals,” said Karl Wirth, co-founder and CEO of Evergage. “But what we haven’t been able to do is make a customized experience for each individual person – which means it hasn’t been maximally relevant or impactful for any one individual – so we’re left with low conversion rates, poor customer retention and minimal time on site. Personalization is the answer. Making the digital experience the best for each person will make it relevant, meaningful and memorable for them; therefore, we can accomplish our engagement, conversion and retention goals.”
With the new Personalized Experience Management capabilities, part of a significant upgrade to the Evergage Visual Editor, marketers and customer success professionals can visually make inline changes to text or colors, hide or show certain elements, replace static pictures with dynamic images, and target these changes to different audience segments. They can also group multiple messages and inline content changes into one “experience” targeted to a particular behavioral segment and measured against a control group. Further, multiple experiences can comprise a broader campaign that can be targeted to different personas based on behavioral rules.
For example, a B2B marketer can create a campaign that detects an individual’s persona and alters the home page just for them. Or an e-commerce site can show a first-time visitor the category of products they’ve spent the most time browsing, while a repeat visitor will see the category of products from which they’ve bought the most.
Unveiled at the first annual Evergage Client Summit 2014 where more than 100 marketers and customer success professionals gathered, the reaction was extremely positive. “I am excited to have the opportunity to easily build, view and report on campaigns created for each persona that we target,” commented Eileen Chow, online marketing campaign specialist at sales enablement solutions company Brainshark. “Evergage really puts me in control of tailoring the digital experience for our site visitors, and the new personalized experience management functionality will give me just the type of power I need to tailor content at the individual level and exceed our conversion goals.”
In addition, Evergage offers full-featured A/B testing functionality to allow marketers to easily test multiple variations of dynamic contextual experiences or messages to determine which version most effectively engages web visitors or logged-in users. The capabilities are an intuitive and powerful alternative to traditional, stand-alone web content testing and optimization solutions, particularly since Evergage can incorporate rules-driven personalization. Further, Evergage’s sophisticated experience-based reporting tool enables marketers to easily and clearly track results of campaigns, experiences or control groups across a variety of marketing goals.
Evergage’s cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener’s Supply Company, Millward Brown Digital, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and experiences based on deep behavioral analytics. Evergage is a 2014 Marketing ARC Award winner, a 2014 MITX What’s Next Award winner, a BostInno 2014 “50 on Fire” finalist and a Red Herring Top 200 North American company. Evergage has offices in Boston, San Diego and Atlanta. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
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