Provide In-App Tips to Enhance the Customer Experience

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Provide In-App Tips to Enhance the Customer Experience

February 24, 2015 by

Hello, and welcome to today’s Real-Time Tuesday. We will be discussing a strategy on how you can easily provide tips to your customers in real time when they are engaged in your app.

If a customer is logged into your app and they are not navigating correctly, or you want to make sure to remind them of a new feature or helpful tip, you should tell them right away. Evergage is able to track actions in real time, allowing customer success managers and marketers to monitor how people are using their app. We wanted to make sure that our customers at Evergage were setting a control when they made a message, so we made sure that each client would be reminded to add a control, but only when it was appropriate. Below is the message that we made to remind our clients that it is always a good idea to add a goal to your message so that you can calculate results.

Screen Shot 2015-02-23 at 9.58.47 AM

This message will appear right in the app, but it will only show if a client did not give their message a control, and they clicked “save.” This way, we can provide them a friendly reminder for setting a control for your messages so you can calculate lift. This message will not show again if they click the “Got It!” button, because we do not want to keep showing this message to clients who now understand the importance of setting a control for their messages.

With in-app messages, the goal is to make sure that your clients are maximizing your product capabilities. By giving them a friendly reminder or tip, you are ensuring that your clients are having a better product adoption and user experience. See how Compete uses real-time messaging.

We hope you enjoyed this weeks Real-Time Tuesday, see you next week!

Share This
testingpage2