How long does it take you to say “real-time personalization”? Two seconds? Can you squeeze it into 1? Even if you can, Evergage’s personalized experience decisioning and delivery is still 50 times faster than that.

That’s because in the Evergage platform, the process of synthesizing and activating data – to gauge and respond to an individual’s in-the-moment intent, across channels – happens in 20 milliseconds, or two one-hundredths of a second. 

For some context, that is faster than the time it takes:

What happens within those 20 milliseconds?

For companies across industries, Evergage makes it possible to understand and engage individual audience members with relevant, helpful experiences – delivering personalization to billions of people across websites, email, web and mobile apps, onsite search, and more. 

During the split-second (20-millisecond) timeframe, A LOT happens to drive and deliver an individualized experience. Evergage’s unified personalization and customer data platform (CDP):

  • Factors in an individual’s current session activity, including deep behavioral data (e.g., hovering, scrolling, engagement with images and reviews, and other indicators of interest/intent);
  • Combines it with that person’s historical behavior and activity across channels, and third-party and attribute data (e.g., geolocation, prior purchases or downloads, customer status, etc.);
  • Determines if the person is – or is not – in an A/B or multivariate test group
  • Decides on the optimal content, offer or experience (factoring in marketer-defined rules and/or sophisticated machine-learning algorithms); and 
  • Displays it

In only another split-second, Evergage even collects the data on the individual’s engagement with the personalized content, and makes it available for attribution analysis and as another actionable data point in the person’s unified customer profile.

Other platforms – even those that purport to be real-time – are unable to do all of this. Some act on a limited set of current session activities, while ignoring past sessions. Others are only able to combine past and current session activities after a 4-to-24-hour delay. And some focus just on what’s known from past sessions or attributes alone. This all adds up to an incomplete picture and faulty personalization.

Buyers deserve better, and Evergage is committed to helping companies deliver. So the next time you blink your eye or watch a fastball hurtle toward home, know that a personalized experience could have been delivered 15-20 times over! When we say real-time, we mean it.To learn more about how Evergage can be the personalization and customer data platform for your company, request a demo today.

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