Real-Time Tuesday – Communicating With Logged In Users And Visitors

Evergage Blog

Ideas and Strategies for Real-Time Personalization

July 18, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for gathering more information about each visitor on your website. Watch the video below to learn more.

The best scenario for real-time web personalization is a logged in user. This means you have achieved gathering the right information about your visitors - they’ve signed up, logged in, created an account or purchased something from your website. With this valuable information, you are able to keep track of activity including usage, past purchases, pages viewed, amount spent and more - during each login or visit. You can then use this information to deliver real-time personalized and targeted messages that drive users or visitors to the next step in the lifecycle whether it’s a purchase or upsell. These messages can include incentives, offers, discounts, tips and guidance - all at the right time and place, when the user or visitor is engaged.

If you are a SaaS company, you are able to offer incentives to a certain segment of users who are in-app and ready for an upgrade. In the image below, this Saas company segments users in-app while presenting a relevant, promotional offers at the right time - while the user is engaged. This company has seen great results including a lift in revenue from this message alone.

Screen Shot 2014-08-22 at 3.11.56 PM

If you are an E-Commerce company, you want visitors to create an account that saves their email, shipping address and preferences. Once you obtain this information, you can track visits, time spent on site, products viewed, products purchased, the amount spent, items left in their cart - and so on. From there, you can deliver relevant messages that include offers, discounts, incentives - at the right time, and place.

Screen Shot 2014-08-22 at 3.13.55 PM

You can also use real-time web personalization to target anonymous users. If you don’t know who they are and it is their first visit on your site, you can use real-time messaging to welcome them. This can include a signup for or email acquisition field. Overtime, you can slowly gather more information about this user, getting them to convert.

We hope you enjoyed this weeks Real-Time Tuesday, we hope to see you next week!

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