We are passionate about retention marketing. Retention marketing should be considered as an equal partner with customer acquisition marketing.
We put together this Retention Marketing ROI Calculator as a way to help all of us who are focused on customer retention communicate the significant return on investment that we can provide to the business.
(Some customer retention teams are responsible for free to paid conversion. I left that blank in this example but feel free to fill it in.)
We'd love your feedback on the calculator. If you find errors, have suggestions for improvement, or just like it ... please let us know in the comments.