a/b testing

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
The Secret to Pleasant Pop-Ups

The Secret to Pleasant Pop-Ups

April 5, 2019 by

Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. Why? To tell you about some benefit you’ll receive later, if you’ll only surrender your email address now. Though pop-ups have been annoying visitors for years, marketers still use them. But should you? If so, how can you deliver succ […]

Planning for Personalization: Getting Your Strategy and Execution Right

Planning for Personalization: Getting Your Strategy and Execution Right

February 21, 2019 by

Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact on your business, but it can be overwhelming to think about how to get to your end goal: delivering relevant experiences to your customers – ac […]

Improve Your A/B Testing and Personalization Efforts with These Tips

Improve Your A/B Testing and Personalization Efforts with These Tips

January 23, 2019 by

A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results. When you conduct an A/B test, you compare two or more versions of an experience against each other to see which performs best. Typically, one of those experiences acts as a “control” — an […]

The Future of Personalization: 2019 Predictions

The Future of Personalization: 2019 Predictions

January 3, 2019 by

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up. To help you get an idea of what will be coming this year, we’ve compiled some predictions for personalization in 201 […]

What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy

Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy

December 11, 2018 by

I don’t think I need to explain the importance of the customer experience. Without customers, you don’t have a business. While everyone understands this in theory, not every business prioritizes the customer experience. Jim Marous of The Financial Brand and The Digital Banking Report said it best: Despite all of the talk about improving the customer experience, most financial institutions have […]

Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

September 28, 2018 by

The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content can help generate leads for your sales team, there are also plenty of drawbacks. We recently decided to ungate the majority of o […]

Evergage Named a Strong Performer Among Experience Optimization Platforms

Evergage Named a Strong Performer Among Experience Optimization Platforms

June 20, 2018 by

Evergage is thrilled to be included in The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 report that was just published today. It is an honor to be included, of course, but it is even more gratifying to be ranked a “Strong Performer” — a testament, in our opinion, to our solution’s capabilities, position, and traction with enterprise customers across industries. Here’s a s […]

5 Common Personalization Hurdles (and How to Overcome Them)

5 Common Personalization Hurdles (and How to Overcome Them)

June 15, 2018 by

If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer points of interaction to personalize, what technolog […]

The Evolution of A/B Testing in a 1-to-1 World

The Evolution of A/B Testing in a 1-to-1 World

June 8, 2018 by

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that te […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

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