blog promotion

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
B2B Marketers: What Netflix Can Teach You About Engagement

B2B Marketers: What Netflix Can Teach You About Engagement

July 17, 2018 by

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to you based on everything they have learned about your interests to encourage you to stick around. Digital […]

How Content Recommendations Drive Blog Engagement for Datto

How Content Recommendations Drive Blog Engagement for Datto

August 18, 2017 by

These days, many B2B sites operate as a media or publisher site. While they remain focused on driving conversions and generating leads, they also want to increase engagement with the rich content they are continuously creating to educate the market and demonstrate their thought leadership. This publisher focus results in a challenge that most blog managers are familiar with: you drive traffic to a […]

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

September 20, 2016 by

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you start to personalize your communications on any of these channels, it can become obvious th […]

Follow the Data: Personalization Beyond the Homepage

Follow the Data: Personalization Beyond the Homepage

September 1, 2016 by

With personalization transforming the business landscape and being top of mind for so many marketers, it’s no surprise that more and more companies are eager to develop or advance their personalization strategies. As part of the Customer Success team at Evergage, I’m on the front lines of my clients’ personalization journeys, helping them chart the course for their digital transformations. W […]

6 Ideas for Growing Blog Engagement through Personalization

6 Ideas for Growing Blog Engagement through Personalization

May 18, 2016 by

Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to your own blog, you probably put a lot of work into releasing a steady flow of quality content. Make sure that these efforts aren’t was […]

testingpage2