cart abandonment

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

April 10, 2018 by

At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using segmentation to deliver those personalized experiences in addition to machine learnin […]

Avoid Personalization “Point Solution” Headaches with Evergage

Avoid Personalization “Point Solution” Headaches with Evergage

July 25, 2017 by

As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to marketers now — a number that seems to be growing by the day. Scott Brinker’s yearly marketing technology graphic this year included 5,831 solutions — up from 3,874 last year and 1,800 in 2015. Mos […]

Ideas for Driving Urgency on Your E-Commerce Site

Ideas for Driving Urgency on Your E-Commerce Site

July 6, 2017 by

In today’s fast-paced world, we want everything to happen now, not later. Instant gratification is the name of the game. A Microsoft study found that the average attention span has fallen to eight seconds, so as marketers, we have precious little time to capture a person’s attention! Once you have managed to get a shopper’s attention — such as by showing him a product he is interested in […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

April 7, 2016 by

Real-time personalization allows marketers to identify who is on their website, web application or mobile app, understand what they’re doing and what they’re interested in, and then personalize their experiences — all in real time. This sounds straightforward, but if you’ve never experimented with real-time personalization before it can be tough to get started. And if you’re already usin […]

3 Ways to Reach your Website Visitors Before Resorting to Retargeting

3 Ways to Reach your Website Visitors Before Resorting to Retargeting

March 29, 2016 by

Marketers spend a lot of money on display ads across the web. According to Forrester, digital display ad spending will surpass search ad spending in the US for the first time in 2016, amounting to $32.17 billion. Retargeted ads, ads that “follow” you around the Internet based on your behavior on a website you’ve previously visited, are a type of display ad that has grown significantly in usa […]

The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

March 19, 2015 by

When a visitor makes it all the way to your cart they will do one of two things: complete the checkout process or abandon their cart. If they’ve abandoned their cart, you need to find a way to follow up and get them back in the checkout process. For those of you who still need to deal with pesky cart abandonment check out my first post detailing abandoned cart follow-up strategies. As for those […]

The Art of the Abandoned Cart Follow-Up

The Art of the Abandoned Cart Follow-Up

February 19, 2015 by

E-commerce sites either get the follow up right or screw it up completely – there is no real middle ground. Creating a stellar return path can exponentially grow your business. Now that CRM tools are an essential part of any online business, it is easier than ever to increase the number of personalized touch points with your audience. There are two main types of return paths that interest me: Ca […]

Reduce Shopping Cart Abandonment With Free Shipping Incentives

Reduce Shopping Cart Abandonment With Free Shipping Incentives

October 28, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for offering a free shipping incentive at the right time and place to get shoppers to purchase faster, and how this can reduce shopping cart abandonment. When a visitor has an item in their cart and has been inactive for a certain period of time (this can be fractions of a second), you are able to show a me […]

Recommending Relevant Products is a Piece of Cake

Recommending Relevant Products is a Piece of Cake

September 23, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for further engaging visitors and driving more revenue from your website by suggesting complementary or similar products. By using Evergage Promote, you have the ability to create a pop-up or call-out message on the check-out page of your site that suggests complementary products to the product that is currentl […]

Deliver Abandoned Cart Reminders

Deliver Abandoned Cart Reminders

August 8, 2014 by

Hello, and welcome to another Real-Time Tuesday. Did you know that nearly 70% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company? The good news is that there are strategies outside of email marketing to remind folks that they left items in their carts without purchasing them. If a visitor on your website selects products and puts them in […]

6 Reasons You Lost a Sale on Your Website

6 Reasons You Lost a Sale on Your Website

June 15, 2014 by

When it comes to selling online, you don’t just want people to click on your store and buy something. The money is nice, sure, but that’s not the entire experience you’re going for. The better an experience you provide for each and every person who stumbles across your site the better off you’ll be…and the more customers will recommend your store and buy from it. This is called Conversio […]

testingpage2