CDP

Evergage Blog

Ideas and Strategies for Real-Time Personalization
What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy

Financial Services Marketers: What to Read As You Plan Your 2019 CX Strategy

December 11, 2018 by

I don’t think I need to explain the importance of the customer experience. Without customers, you don’t have a business. While everyone understands this in theory, not every business prioritizes the customer experience. Jim Marous of The Financial Brand and The Digital Banking Report said it best: Despite all of the talk about improving the customer experience, most financial institutions have […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

Understanding Customer Data Platforms: 3 Levels of Functionality

Understanding Customer Data Platforms: 3 Levels of Functionality

November 16, 2018 by

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs. Forrester’s Joe Stanhope mentioned in a recent Evergage webinar that he doesn’t consider “CDP” as a category on its own yet. He believes it needs a stronge […]

Webinar Recap – CDP Hype vs. Reality: A Discussion Between Experts

Webinar Recap – CDP Hype vs. Reality: A Discussion Between Experts

October 25, 2018 by

There are three things we know about the customer experience. First: Nothing should matter more to a business than its customers and future customers. There would not be a business without them. Second: Customer data is essential for relating to and caring for those customers. Unless all customer interactions take place between one single employee who can remember everything about each customer, a […]

Extend the Power of Evergage with Evergage Gears

Extend the Power of Evergage with Evergage Gears

October 10, 2018 by

If you attended The Personalization Summit last month, you heard us announce Evergage Gears™, a new framework that empowers customers and partners to create and use apps, plug-ins, extensions, connectors and more for the Evergage platform. Evergage Gears enables Evergage customers to quickly and easily integrate Evergage with other systems or add functionality that extends the platform’s […]

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

October 5, 2018 by

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the experience people have with your company on your website, mobile apps, emails, in-pe […]

An Introduction to Customer Data Platforms

An Introduction to Customer Data Platforms

September 6, 2018 by

Whenever a new classification of marketing technology emerges, there’s alway a period of confusion. Each marketer has a lot of questions to answer. What exactly is this new solution? Do I need it, or is it really just a fancy new term for a tool I already have? How does it fit with my current tech stack? Is everything I’m hearing just hype, or is this an investment I need to make? Needless to […]

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

July 31, 2018 by

We are excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2018. This is the first-ever Magic Quadrant in the category to be published by Gartner, one of the most respected analyst firms covering the technology industry. The report compares the 18 personalization vendors who met Gartner’s inclusion criteria for the category and, a […]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

April 25, 2018 by

Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. But how are marketers leve […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

Personalization and Other Hot Topics at Shoptalk 2018

Personalization and Other Hot Topics at Shoptalk 2018

March 29, 2018 by

Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” for […]

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

March 13, 2018 by

There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a bit more than you think, actually. Customer data—or more precisely, what you do with customer data—can help make it o […]

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