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Personalization & Customer Data Platform Ideas and Strategies
Evergage Named a Strong Performer Among B2B Customer Data Platforms

Evergage Named a Strong Performer Among B2B Customer Data Platforms

June 18, 2019 by

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). We are particularly pleased to be designated a “Strong Performer” – and were among the 13 top emerging vendors selected for the evaluation. In our opinion, our position is a testament to o […]

5 Sessions You Should Check Out at eTail Europe 2019

5 Sessions You Should Check Out at eTail Europe 2019

June 4, 2019 by

Are you headed to eTail Europe in London in two weeks? I’ll be there with several Evergage colleagues, and we can’t wait! This year the event is based in Westminster – next to the historic abbey and close to The Houses of Parliament, the seat of the UK government. If you are a first-time visitor to London, you will only need to take a short stroll to find yourself plenty to do in the evening […]

Getting Personalization Right Is a Data Challenge

Getting Personalization Right Is a Data Challenge

May 29, 2019 by

What does “getting personalization right” look like? It’s a more complex question than you might think. No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time. Last week, Evergage hosted a webinar, “Retail Holiday Season P […]

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

May 24, 2019 by

Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult. Between your stores/branches, email system, loyalty program, call center, website, mobile app, DMP, social/adtech platforms and more – each c […]

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

May 22, 2019 by

Registration is open for The Personalization & CDP Summit, now in its sixth year! This year, over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. The Personalization & CDP Summit is the ind […]

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

April 26, 2019 by

We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019 (requires Gartner login). This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate. Gartner defines a Multichannel Marketing Hub (MMH) as “technology that orchestrates a company’s communic […]

What is Omnichannel Personalization?

What is Omnichannel Personalization?

April 17, 2019 by

You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person. When it comes to the omnichannel customer experience, the idea is simple: you’re appealing to one human, so you need to deliver one cohesive experience, because people don’t think about their interactions with your company in isolation. If someone inter […]

Salesforce Announces It Is Now Building What Evergage Already Offers

Salesforce Announces It Is Now Building What Evergage Already Offers

April 10, 2019 by

As a customer data platform (CDP), we're often asked how Evergage compares with Salesforce. This is a fair question. Salesforce has been the leader in CRM for a long time, and the CRM was long considered to be the central repository of customer data in an organization. The CDP is a natural extension of Salesforce’s mission. Salesforce has just started working on its CDP In a recent post publishe […]

The Role of Identity Resolution in the Customer Data Platform

The Role of Identity Resolution in the Customer Data Platform

March 28, 2019 by

Businesses are turning to the customer data platform (CDP) to help them bring all of their customer data together in one place for analysis and activation purposes. One of the reasons that the CDP has taken off in recent years is that after spending years optimizing their strategies in each individual marketing channel, marketers are finally ready to turn their attention to the omnichannel custome […]

The Importance of Data Activation in Your CDP Strategy

The Importance of Data Activation in Your CDP Strategy

March 19, 2019 by

In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place. You aim to send a certain number of emails, publish a certain number of blog posts, attract a certain number of website visitors — but lose sight of what you were trying to accomplish in the first place. As a result, you may find that you’ve done […]

Customer Data Platform (CDP) Stats You Can’t Ignore

Customer Data Platform (CDP) Stats You Can’t Ignore

February 14, 2019 by

The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don't run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a lot of confusion about what a CDP is and how it differs from other marketing technologies. As you continue on your journey to und […]

How to Personalize from Your Paid Media to Your Website and Back Again

How to Personalize from Your Paid Media to Your Website and Back Again

February 1, 2019 by

The ability to deliver consistent and relevant experiences across channels is a major goal for marketers. One of the main reasons the customer data platform (CDP) has taken off in recent years is to better address this challenge. As a first step to delivering effective cross-channel personalization, marketers need the ability to recognize and understand a person across touchpoints. One of the firs […]

2019 is the Year of the CDP for Financial Services

2019 is the Year of the CDP for Financial Services

January 29, 2019 by

We are living in an era where hyper-personalized service is a table-stakes expectation from consumers, and they are willing to share more and more personal data with brands in exchange for this personalized service and attention. The amount of data that is being created is staggering. Over 90% of the world’s data has been generated over the last 24 months alone. As a result, financial services f […]

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