content marketing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
The Future of Personalization: 2019 Predictions

The Future of Personalization: 2019 Predictions

January 3, 2019 by

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up. To help you get an idea of what will be coming this year, we’ve compiled some predictions for personalization in 201 […]

Why We Ungated Our Content & Results We’ve Seen So Far

Why We Ungated Our Content & Results We’ve Seen So Far

September 4, 2018 by

A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of placing a form in front of a piece of content on your site in order to capture the contact information of the person looking to consume it. Typically, these forms reside on a landing page that in […]

6 Ideas for Delivering Content Recommendations from Real Companies

6 Ideas for Delivering Content Recommendations from Real Companies

August 17, 2018 by

Have you ever wanted to start a new book or take on a new binge-watch, but couldn’t decide what to choose? There’s a lot of content out there and you need to sift through it all to find something you’ll enjoy. So if you’re like most people I know, you turn to your network of family, friends, colleagues, or internet acquaintances for help. They know what you like, so you ask them to suggest […]

B2B Marketers: What Netflix Can Teach You About Engagement

B2B Marketers: What Netflix Can Teach You About Engagement

July 17, 2018 by

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to you based on everything they have learned about your interests to encourage you to stick around. Digital […]

Why We Published a Book as Part of Our Content Marketing and Branding Strategy

Why We Published a Book as Part of Our Content Marketing and Branding Strategy

May 1, 2018 by

We’ve all seen the images from marketing technologist Scott Brinker that show that the number of martech solutions have grown dramatically over the years. At last count, the graphic released last week included 6,829 solutions — up from 5,831 solutions in 2017, 3,874 in 2016 and 1,800 in 2015. The growth is truly astounding. As CMO of a martech solution provider, this doesn’t just indicate to […]

Incorporating Customer Reviews into Your B2B Marketing Strategy

Incorporating Customer Reviews into Your B2B Marketing Strategy

April 13, 2018 by

Even with the burst in popularity of account-based marketing, it’s become pretty clear that inbound marketing remains a proven strategy to attract customers. Blog posts, social media content, white papers, and videos are all classic examples of inbound marketing tactics. But what many marketing departments miss is the opportunity to use customer reviews as part of their inbound marketing strateg […]

The Experts Weigh in on Customer Experience in E-Commerce

The Experts Weigh in on Customer Experience in E-Commerce

August 4, 2017 by

In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen Xers preferring to shop online rather than in-store. Digital presents a huge […]

How to Combine Product and Content Recommendations on Your E-Commerce Site

How to Combine Product and Content Recommendations on Your E-Commerce Site

July 18, 2017 by

Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward content marketing as well. This year, they’re allocating 32% of their total marketing budget, on average, to content marketing (vs. 25% l […]

Content Marketing Opportunities to Explore: Stats Roundup

Content Marketing Opportunities to Explore: Stats Roundup

April 27, 2017 by

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88 […]

The Future of Personalization in 2017: Evergage Predictions

The Future of Personalization in 2017: Evergage Predictions

January 5, 2017 by

The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is he […]

How We Made Your Content Easier to Find on Our Website

How We Made Your Content Easier to Find on Our Website

December 27, 2016 by

Have you ever viewed or downloaded a piece of content on a website and not been able to find it again? Or have been too busy to look for it? I’ve been there. And we know it happens to our prospects too. Like all B2B marketers, we want our site visitors to get the most use out of our content. If they can’t easily re-find a relevant piece of content, then we could be missing out on a lead.   So […]

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

November 18, 2016 by

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

Write Like the Marketing Pros on National Writing Day

Write Like the Marketing Pros on National Writing Day

October 20, 2016 by

Writing is at the foundation of most marketing tactics. From website content, ad copy, emails, blog posts, sales collateral, and even internal communications, there is always something that needs to be written in your organization. So it’s highly likely that if you’re reading the Evergage blog, writing is part of your job in some capacity — even if you don’t consider yourself a […]

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