content marketing

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Write Like the Marketing Pros on National Writing Day

Write Like the Marketing Pros on National Writing Day

October 20, 2016 by

Writing is at the foundation of most marketing tactics. From website content, ad copy, emails, blog posts, sales collateral, and even internal communications, there is always something that needs to be written in your organization. So it’s highly likely that if you’re reading the Evergage blog, writing is part of your job in some capacity — even if you don’t consider yourself a […]

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

September 20, 2016 by

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you start to personalize your communications on any of these channels, it can become obvious th […]

Personalization Across the Buyer’s Journey [Infographic]

Personalization Across the Buyer’s Journey [Infographic]

August 16, 2016 by

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey for B2B technology products and services, it’s clear that your customers have a variety of different goals […]

How to Reach Travelers with Targeted Content in Each Stage of their Trip

How to Reach Travelers with Targeted Content in Each Stage of their Trip

July 8, 2016 by

As a digital marketer in the travel and hospitality industry, one of the key goals of your website is to convert visitors to book a flight, hotel, rental car, travel package, etc. But your work isn’t complete after the booking — you should still provide value to your visitors before, during and after their trips when they visit your site or app. Here’s an example. Let’s assume that you are […]

Personalizing Content Based on Stage in the Buyer’s Journey

Personalizing Content Based on Stage in the Buyer’s Journey

June 10, 2016 by

As we wrote on the Evergage blog last week, the B2B buyer’s journey can be complex. Shoppers conduct their research across a multitude of touchpoints before making a decision, and a visitor to your site in the early stages of his research will likely be looking for different information than a visitor who is nearly ready to make a purchase. How can your site adapt to these different stages? What […]

6 Ideas for Growing Blog Engagement through Personalization

6 Ideas for Growing Blog Engagement through Personalization

May 18, 2016 by

Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to your own blog, you probably put a lot of work into releasing a steady flow of quality content. Make sure that these efforts aren’t was […]

How to Increase the Value of Financial Services Content

How to Increase the Value of Financial Services Content

April 12, 2016 by

As if content marketing wasn’t challenging enough, financial services companies have the added hurdle of dealing with compliance complexities. No matter what types of financial products you sell or the audiences you’re aiming to reach, you likely need to follow a unique and specific set of regulations surrounding the Dodd-Frank and Sarbanes-Oxley (SOX) acts, among others. Additionally, visitor […]

The Secret to Intent-Based Marketing

The Secret to Intent-Based Marketing

March 8, 2016 by

I believe an excellent way to interview a job candidate is to ask behavioral questions. If a potential employer knows how someone tackled a situation in the past, it can shed light on how the candidate may behave in the future. To illustrate, if I were to ask you how you are going to train for a marathon next year, you’d probably tell me how you intend to train. But if I ask you how you actually […]

3 AB Testing Ideas to Improve Demand Generation

3 AB Testing Ideas to Improve Demand Generation

January 15, 2016 by

Two of the most important trends in martech are real-time and personalization. The reason why is simple: buyers respond better to relevant and targeted messaging. With the right technology and campaign execution, B2B organizations can dramatically improve their demand generation results. It’s no surprise that in a recent survey, one third of marketers rated personalization as the capability that […]

The Personalization Spectrum – Match Your Strategy to Your Goals (Part 1)

The Personalization Spectrum – Match Your Strategy to Your Goals (Part 1)

November 12, 2015 by

Personalization can take many forms, from presenting a welcome message based on the visitor’s source to providing a specific product recommendation based on a shopper’s unique tastes. While some types of personalization are basic, others are more advanced, but both can deliver significant value to the customer and to the business. The key is matching the strategy to the goal. Just like a rainb […]

The Personalization Spectrum – Match Your Strategy to Your Goals (Part 2)

The Personalization Spectrum – Match Your Strategy to Your Goals (Part 2)

November 11, 2015 by

A one-size-fits-all digital marketing strategy doesn’t work. That’s why companies are employing personalization on their websites and in their apps. But personalization isn’t one-size-fits-all either! It comes in many forms. In this second part of a two-part blog series, I take a look at algorithmic personalization, and I include B2C Retail and B2B Technology company examples to help explain […]

How to Enhance Your Content Strategy with Personalization

How to Enhance Your Content Strategy with Personalization

December 15, 2014 by

We are a living in a ‘now’ society – we don’t like to wait for anything! Whether it is choosing expedited shipping to get our goods sooner, or sharing our driving experiences with others to collectively reduce our journey times. Why should your content strategy be any different? You should know the destination or end goal you want your website visitors to take – whether it is to sign up […]

Promote Content on Your Site to Increase Conversions and Engagement

Promote Content on Your Site to Increase Conversions and Engagement

November 18, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing conversions on your site by promoting content that the visitor has yet to click on or view. On Evergage’s own site, we wanted to make sure that each visitor understands our product completely when they come to our website. Our video does a good job explaining it. When on the homepage, each and […]

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