content marketing

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
How to Build Website Personalization Into Your Lead Gen Strategy

How to Build Website Personalization Into Your Lead Gen Strategy

November 13, 2014 by

B2B marketers are investing heavily in content marketing. That’s because today’s most valuable audiences are research-driven and entirely self-directed. By the time that they connect with your sales reps, they’re likely already close to making a decision about your product or service. The problem with content marketing, however, is its strength — that blog posts, ebooks, and whitepapers ar […]

Recommend Relevant Personalized Content to Increase Subscriptions

Recommend Relevant Personalized Content to Increase Subscriptions

October 21, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing how to increase web subscriptions by using Evergage Promote to recommend relevant content. Figuring out what a visitor is interested in is simple by looking at how many times or how much time a visitor has read an article or blog post written by a specific author. If a visitor has read that author’s article more times t […]

7 Stats that Reveal Why Personalization is the Future of Content Marketing

7 Stats that Reveal Why Personalization is the Future of Content Marketing

August 27, 2014 by

If you’re reading this blog post, you’re already bought into the fact that content is the future of marketing. Brands — across industries — are pouring resources into guides, blog posts, infographics, and videos that appeal to their audience’s hunger for education and entertainment. But here’s the challenge. As companies pour more resources into content programs, the competition for au […]

5 Reasons Why Content Marketing Fails

August 13, 2014 by

Content is a marketing force of nature. As today’s consumers become increasingly self-directed in their buying journeys, brands have an opportunity to reach out with valuable information. If your brand isn’t present in this research-driven ecosystem, your competitors will quickly bridge the gap between resources that your audiences are seeking out and solutions that are available on the market […]

19 Real-Time Personalization Examples For Content Websites

19 Real-Time Personalization Examples For Content Websites

July 18, 2014 by

In order to have a successful content website, marketers must deliver relevant content at the right time to keep visitors engaged - and keep them coming back. Generic and static websites are a thing of the past and updating your site with new content isn’t enough. In fact, online consumers are demanding more personalization. According to Janrain, nearly three quarters (74%) of online consumers […]

4 Dead-Easy Ideas For Personalizing Your Marketing

4 Dead-Easy Ideas For Personalizing Your Marketing

July 8, 2014 by

As a seasoned marketer, you’re well-aware of the need to ‘reach the right audiences at the right time with the right message.’ You’ve heard this expression over and over — so we won’t belabor the point.  You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. Presumably (read: hopefully), you spend some of th […]

45 Ways to Personalize Your Website

45 Ways to Personalize Your Website

June 15, 2014 by

1. Calls to Action The CTA is the ultimate action that converts a visitor to a subscriber, or better yet, a paying customer. Doing away with generic ‘click here’ buttons and tailoring your CTAs to your visitors will enhance your conversions. 2. Remember your visitors Whether it’s during a one-on-one sales interaction or on your website, remembering a visitor with a simple Welcome Back messag […]

Employing Real-Time Marketing at the Intersection of Content and Ecommerce

Employing Real-Time Marketing at the Intersection of Content and Ecommerce

Content marketing has emerged as a critical strategy for many online businesses, as companies look to fill the consumer education gap left behind as magazines and trade publications have declined. In fact, in 2014 content marketing is expected to be a top 5 investment for Fortune 1000 companies. As you look for the most suitable means to orchestrate a content marketing strategy for your online bus […]

How Your Content Marketing Strategy Ensures Customer Success

How Your Content Marketing Strategy Ensures Customer Success

Your customers’ success with your product starts long before they are your customers. And it starts with you understanding their needs before they do and speaking to those needs. As a web content management system vendor, we know that our customers aren’t buying software--they’re buying the ability to produce website content to help them achieve their business goals. Designing your content s […]

6 Reasons You Lost a Sale on Your Website

6 Reasons You Lost a Sale on Your Website

When it comes to selling online, you don’t just want people to click on your store and buy something. The money is nice, sure, but that’s not the entire experience you’re going for. The better an experience you provide for each and every person who stumbles across your site the better off you’ll be…and the more customers will recommend your store and buy from it. This is called Conversio […]

6 Social Media Customer Engagement Tips

6 Social Media Customer Engagement Tips

We recently published an article on customer engagement strategies for social media. In the article, we covered how to overcome a corporate fear of using social media, developing an online personality, and a few social media customer engagement tips. In this article, we’re going to expand on those engagement tips. 1. Finding your customers The first thing you need to do before engaging customers […]

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