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Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
B2B Marketers: What Netflix Can Teach You About Engagement

B2B Marketers: What Netflix Can Teach You About Engagement

July 17, 2018 by

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to you based on everything they have learned about your interests to encourage you to stick around. Digital […]

Content Marketing Opportunities to Explore: Stats Roundup

Content Marketing Opportunities to Explore: Stats Roundup

April 27, 2017 by

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute, 88 […]

4 Ways to Use Personalization on Your Media or Entertainment Site

4 Ways to Use Personalization on Your Media or Entertainment Site

March 17, 2017 by

As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. P […]

Write Like the Marketing Pros on National Writing Day

Write Like the Marketing Pros on National Writing Day

October 20, 2016 by

Writing is at the foundation of most marketing tactics. From website content, ad copy, emails, blog posts, sales collateral, and even internal communications, there is always something that needs to be written in your organization. So it’s highly likely that if you’re reading the Evergage blog, writing is part of your job in some capacity — even if you don’t consider yourself a […]

6 Ideas for Growing Blog Engagement through Personalization

6 Ideas for Growing Blog Engagement through Personalization

May 18, 2016 by

Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to your own blog, you probably put a lot of work into releasing a steady flow of quality content. Make sure that these efforts aren’t was […]

How to Calculate the ROI of Personalization for Media and Content Publishing Sites

How to Calculate the ROI of Personalization for Media and Content Publishing Sites

April 1, 2016 by

Many marketers struggle to measure the ROI of their activities. It can be difficult to demonstrate the value of your time and investments if you can’t prove the impact on your business. And when it comes to website personalization, you should be able to justify that the benefits you receive outweigh the cost. In my first post in this series, I wrote about how to calculate the ROI of personalizat […]

Marketing Inspiration from 4 Cross-Platform Experiences

Marketing Inspiration from 4 Cross-Platform Experiences

August 26, 2015 by

Need a little more personalization in your life? You’re not alone. One study says that 73% of all consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. But consumers are tough to track across devices and social media platforms. When it comes to cross-platform optimization, the unexpected is the new norm. You never know what de […]

Introducing Evergage SmartHistory – an Automated Shopping Companion

Introducing Evergage SmartHistory – an Automated Shopping Companion

January 13, 2015 by

I am excited to introduce Evergage SmartHistory™, an automated shopping companion available to customers using Evergage Promote. SmartHistory enables companies to incorporate a small expandable “smart bar” on their websites where visitors can go to find a list of products that were of most interest to them as they were browsing or shopping. The capability is designed to boost user eng […]

How to Enhance Your Content Strategy with Personalization

How to Enhance Your Content Strategy with Personalization

December 15, 2014 by

We are a living in a ‘now’ society – we don’t like to wait for anything! Whether it is choosing expedited shipping to get our goods sooner, or sharing our driving experiences with others to collectively reduce our journey times. Why should your content strategy be any different? You should know the destination or end goal you want your website visitors to take – whether it is to sign up […]

Recommend Relevant Personalized Content to Increase Subscriptions

Recommend Relevant Personalized Content to Increase Subscriptions

October 21, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing how to increase web subscriptions by using Evergage Promote to recommend relevant content. Figuring out what a visitor is interested in is simple by looking at how many times or how much time a visitor has read an article or blog post written by a specific author. If a visitor has read that author’s article more times t […]

19 Real-Time Personalization Examples For Content Websites

19 Real-Time Personalization Examples For Content Websites

July 18, 2014 by

In order to have a successful content website, marketers must deliver relevant content at the right time to keep visitors engaged - and keep them coming back. Generic and static websites are a thing of the past and updating your site with new content isn’t enough. In fact, online consumers are demanding more personalization. According to Janrain, nearly three quarters (74%) of online consumers […]

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