content publishing case study

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Personalization & Customer Data Platform Ideas and Strategies
Why We Published a Book as Part of Our Content Marketing and Branding Strategy

Why We Published a Book as Part of Our Content Marketing and Branding Strategy

May 1, 2018 by

We’ve all seen the images from marketing technologist Scott Brinker that show that the number of martech solutions have grown dramatically over the years. At last count, the graphic released last week included 6,829 solutions — up from 5,831 solutions in 2017, 3,874 in 2016 and 1,800 in 2015. The growth is truly astounding. As CMO of a martech solution provider, this doesn’t just indicate to […]

Persona-Driven Experiences Drive Conversion for Top Ski Resort

Persona-Driven Experiences Drive Conversion for Top Ski Resort

March 10, 2016 by

It’s a situation most marketers can relate to. You and your team have invested heavily in lots of content – web pages with company information or product details, videos, articles, data sheets, blogs and more. Yet because each piece is designed for a different audience or those at different stages of engagement, figuring out how to most effectively leverage the content on your website is a con […]

Marketing Inspiration from 4 Cross-Platform Experiences

Marketing Inspiration from 4 Cross-Platform Experiences

August 26, 2015 by

Need a little more personalization in your life? You’re not alone. One study says that 73% of all consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. But consumers are tough to track across devices and social media platforms. When it comes to cross-platform optimization, the unexpected is the new norm. You never know what de […]

19 Real-Time Personalization Examples For Content Websites

19 Real-Time Personalization Examples For Content Websites

July 18, 2014 by

In order to have a successful content website, marketers must deliver relevant content at the right time to keep visitors engaged - and keep them coming back. Generic and static websites are a thing of the past and updating your site with new content isn’t enough. In fact, online consumers are demanding more personalization. According to Janrain, nearly three quarters (74%) of online consumers […]

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