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Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Personalization Defined: What is Personalization?

Personalization Defined: What is Personalization?

March 6, 2019 by

One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover. Talk about a personalized gift! I felt like it was created just for me. It turns out that it was created just fo […]

The Future of Personalization: 2019 Predictions

The Future of Personalization: 2019 Predictions

January 3, 2019 by

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up. To help you get an idea of what will be coming this year, we’ve compiled some predictions for personalization in 201 […]

4 Reasons You Should Be Personalizing Your Emails at Open Time

4 Reasons You Should Be Personalizing Your Emails at Open Time

October 2, 2018 by

As an email marketer, you always want to send highly effective messages. You want your emails to stand out, resonate with your recipients, and deliver value. But no matter how hard you try to send something relevant, you can’t control when your emails are opened. Some people will read your email right away on their phones. Others may check their emails on their desktop in a day, a week or more. […]

3 Types of Personalization You Should Be Using to Make Your Emails More Relevant

3 Types of Personalization You Should Be Using to Make Your Emails More Relevant

September 25, 2018 by

A few years ago, I implemented an email unsubscribe massacre in my inbox. I realized I was tired of deleting multiple emails from the same brands every single day — emails that I never even considered opening. I decided that instead of simply deleting these emails as they came in, I would unsubscribe every time I received an email that didn’t provide value. I was ruthless about it. After a few […]

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

September 21, 2018 by

For many marketers and business users, machine learning is still somewhat foreign. Can you trust an algorithm to make business decisions or control the customer experience? Conventional digital marketing practices tell you that you should incrementally test campaigns before launching them to the masses, which seems to contradict the approach with AI or machine learning. But it doesn’t have to. V […]

6 Ideas for Delivering Content Recommendations from Real Companies

6 Ideas for Delivering Content Recommendations from Real Companies

August 17, 2018 by

Have you ever wanted to start a new book or take on a new binge-watch, but couldn’t decide what to choose? There’s a lot of content out there and you need to sift through it all to find something you’ll enjoy. So if you’re like most people I know, you turn to your network of family, friends, colleagues, or internet acquaintances for help. They know what you like, so you ask them to suggest […]

B2B Marketers: What Netflix Can Teach You About Engagement

B2B Marketers: What Netflix Can Teach You About Engagement

July 17, 2018 by

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to you based on everything they have learned about your interests to encourage you to stick around. Digital […]

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

July 10, 2018 by

Personalization is a high priority for retailers looking to meet customer expectations this year, according to the recently published Forrester report by Brendan Witcher, The Top Retail Technology Investments In 2018. According to the report: “Thirty-six percent of US online adults think retailers should do more to offer personalized experiences. Retailers heed this expectation by continuing to […]

Evergage Named a Strong Performer Among Experience Optimization Platforms

Evergage Named a Strong Performer Among Experience Optimization Platforms

June 20, 2018 by

Evergage is thrilled to be included in The Forrester WaveTM: Experience Optimization Platforms, Q2 2018 report that was just published today. It is an honor to be included, of course, but it is even more gratifying to be ranked a “Strong Performer” — a testament, in our opinion, to our solution’s capabilities, position, and traction with enterprise customers across industries. Here’s a s […]

Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

Planning for Personalization in 2018: Starting With What’s Possible

Planning for Personalization in 2018: Starting With What’s Possible

March 1, 2018 by

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places to start, personalization can seem overwh […]

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

February 13, 2018 by

It may get less attention, but the B2B e-commerce industry is on track to reach US $1 Trillion (twice the size of B2C e-commerce) by 2020 as estimated by Forrester. Brian Beck, SVP of E-Commerce & Omni-Channel Strategy at Guidance, believes that it could be even larger if B2B companies provided the easier-to-use online experiences that their customers are asking for. After all, B2B buyers are […]

Personalization Examples for Financial Services and Insurance

Personalization Examples for Financial Services and Insurance

January 23, 2018 by

In today’s world, consumers expect a tailored customer experience from the brands they do business with. They expect those experiences to be helpful, enjoyable and relevant. Why is that? More and more companies are providing personalized experiences across digital and in-person channels — beyond just the first few brands that may come to mind like Amazon, Netflix and Spotify. And as more compa […]

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