conversion rate optimization

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

September 28, 2018 by

The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content can help generate leads for your sales team, there are also plenty of drawbacks. We recently decided to ungate the majority of o […]

Using Segmentation to Spot Personalization Opportunities

Using Segmentation to Spot Personalization Opportunities

February 20, 2018 by

As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the last 30 days? Done. Want to understand who has visited the site […]

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

January 12, 2018 by

Call-to-action (CTA) buttons are essential to digital marketers everywhere. These buttons are how you lead visitors to take the actions you’d like them to take on your site. Whether you want them to download an eBook, sign up for a newsletter, request a demo, or make a purchase, a CTA button is what you use to draw the visitors’ attention and get them to click. A lot of research and testing ha […]

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

November 2, 2017 by

Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But testing can be more complicated than it appears. How do you decide what […]

How Real-Time Personalization Augments Marketing Automation

How Real-Time Personalization Augments Marketing Automation

May 25, 2017 by

These days, more and more B2B marketers are incorporating a personalization platform as part of their martech stack. Why? Like consumers, B2B buyers are all unique. As humans, we all respond better to marketing messages when we’re treated as individuals by a company that truly knows us, as opposed to being treated like everyone else. And, as a result of the personalized experiences we receive fr […]

Using Evergage for Progressive Profiling

Using Evergage for Progressive Profiling

May 12, 2017 by

Progressive profiling, or the practice of using dynamic and iterative forms to capture additional information about your prospects, isn’t a revolutionary concept for B2B marketers. It’s been a staple of B2B marketing for years. The concept is simple: reduce the number of questions on each lead capture form across a website and build out profiles for individuals, asking different questions each […]

4 Ideas for Starting Small with Website Personalization

4 Ideas for Starting Small with Website Personalization

May 2, 2017 by

A few weeks ago I attended the Conversion Conference in Las Vegas. The Evergage team and I got the chance to meet a lot of great marketers looking for innovative ways to improve their conversion rates. We shared with them that personalization is a proven tactic for increasing website conversions (not to mention improving the overall customer experience). But in speaking with these experienced mark […]

How One Tech Company Personalized Its Site Navigation to Improve Conversions

How One Tech Company Personalized Its Site Navigation to Improve Conversions

February 3, 2017 by

It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show each one that your company and products meet their specific needs? If you focus on just one group, you risk being completely irrelevant to the needs of the rest of your visitors. If you try to serv […]

How We Made Your Content Easier to Find on Our Website

How We Made Your Content Easier to Find on Our Website

December 27, 2016 by

Have you ever viewed or downloaded a piece of content on a website and not been able to find it again? Or have been too busy to look for it? I’ve been there. And we know it happens to our prospects too. Like all B2B marketers, we want our site visitors to get the most use out of our content. If they can’t easily re-find a relevant piece of content, then we could be missing out on a lead.   So […]

Design Tips to Elevate Your Personalization Campaigns

Design Tips to Elevate Your Personalization Campaigns

December 22, 2016 by

Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize a section of your page with inline content, itʼs important to have a clear plan t […]

Last-Minute Personalization and Optimization Ideas for the Holidays

Last-Minute Personalization and Optimization Ideas for the Holidays

December 15, 2016 by

December is a crucial time of the year for marketers. Most online retailers begin planning for Q4 in July and once Black Friday and Cyber Monday pass, it may seem fruitless to continue making end-of-year optimizations. But now is actually the perfect time to revisit your data and build in-depth customer profiles to give your holiday strategy one final optimization push. Iterating in real time on t […]

The Truth Behind Attribution Reporting

The Truth Behind Attribution Reporting

August 22, 2016 by

When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the impact of one single campaign or tactic within all this effort is understandably difficult. Yet with […]

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