conversion rate optimization

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
The Secret to Pleasant Pop-Ups

The Secret to Pleasant Pop-Ups

April 5, 2019 by

Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. Why? To tell you about some benefit you’ll receive later, if you’ll only surrender your email address now. Though pop-ups have been annoying visitors for years, marketers still use them. But should you? If so, how can you deliver succ […]

Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site

Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site

March 14, 2019 by

Located less than 10 miles from Evergage’s headquarters in Somerville, MA, Drift is a local media darling that’s taken the B2B world by storm. The company’s communications and engagement solutions help demand gen-focused businesses drive leads through what it refers to as “conversational marketing.” If you’re not familiar with Drift as a company, perhaps you’ve come across their seem […]

Innovate Your ABM Program By Treating Active Prospects Like You Know Them

Innovate Your ABM Program By Treating Active Prospects Like You Know Them

March 1, 2019 by

Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ strategies to treat existing customers in a special way. These two audiences are important to any B2B company, but they don’t include one group that often gets overlooked: prospects that are currently in th […]

Getting Ready for Personalization for B2B Marketing in 2019

Getting Ready for Personalization for B2B Marketing in 2019

December 26, 2018 by

In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role does personalization play in your plan? Are you looking to deliver personalized experiences on one or more of your digital channels: website, mobile, email, in-app? It’s likely in your plan so […]

Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

September 28, 2018 by

The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content can help generate leads for your sales team, there are also plenty of drawbacks. We recently decided to ungate the majority of o […]

Using Segmentation to Spot Personalization Opportunities

Using Segmentation to Spot Personalization Opportunities

February 20, 2018 by

As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the last 30 days? Done. Want to understand who has visited the site […]

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

How Dynamic CTAs Drive Increased Lead Volume for Nuxeo

January 12, 2018 by

Call-to-action (CTA) buttons are essential to digital marketers everywhere. These buttons are how you lead visitors to take the actions you’d like them to take on your site. Whether you want them to download an eBook, sign up for a newsletter, request a demo, or make a purchase, a CTA button is what you use to draw the visitors’ attention and get them to click. A lot of research and testing ha […]

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

November 2, 2017 by

Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But testing can be more complicated than it appears. How do you decide what […]

How Real-Time Personalization Augments Marketing Automation

How Real-Time Personalization Augments Marketing Automation

May 25, 2017 by

These days, more and more B2B marketers are incorporating a personalization platform as part of their martech stack. Why? Like consumers, B2B buyers are all unique. As humans, we all respond better to marketing messages when we’re treated as individuals by a company that truly knows us, as opposed to being treated like everyone else. And, as a result of the personalized experiences we receive fr […]

Using Evergage for Progressive Profiling

Using Evergage for Progressive Profiling

May 12, 2017 by

Progressive profiling, or the practice of using dynamic and iterative forms to capture additional information about your prospects, isn’t a revolutionary concept for B2B marketers. It’s been a staple of B2B marketing for years. The concept is simple: reduce the number of questions on each lead capture form across a website and build out profiles for individuals, asking different questions each […]

4 Ideas for Starting Small with Website Personalization

4 Ideas for Starting Small with Website Personalization

May 2, 2017 by

A few weeks ago I attended the Conversion Conference in Las Vegas. The Evergage team and I got the chance to meet a lot of great marketers looking for innovative ways to improve their conversion rates. We shared with them that personalization is a proven tactic for increasing website conversions (not to mention improving the overall customer experience). But in speaking with these experienced mark […]

How One Tech Company Personalized Its Site Navigation to Improve Conversions

How One Tech Company Personalized Its Site Navigation to Improve Conversions

February 3, 2017 by

It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show each one that your company and products meet their specific needs? If you focus on just one group, you risk being completely irrelevant to the needs of the rest of your visitors. If you try to serv […]

testingpage2