cross-sell/upsell

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Take Your Customer Success Program to the Next Level with Personalization

Take Your Customer Success Program to the Next Level with Personalization

August 9, 2018 by

Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service they’ve purchased, and become long-term, loyal advocates. Companies typically employ a variety of tools and techniques to keep their customers happy and successful. But many don’t consider how they […]

How Endurance International Group Drives Upsells with Evergage and Salesforce

How Endurance International Group Drives Upsells with Evergage and Salesforce

April 27, 2018 by

Customer communication is a common challenge for SaaS companies. You want to keep customers engaged with your company, make them aware of major product updates, and provide helpful advice, but you don’t want to bother them too much. No matter how important your product is to your customer base, they don’t want to be overwhelmed with too much email. The line between helpful and obnoxious commun […]

Planning for Personalization in 2018: Starting With What’s Possible

Planning for Personalization in 2018: Starting With What’s Possible

March 1, 2018 by

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places to start, personalization can seem overwh […]

Personalization Examples for Financial Services and Insurance

Personalization Examples for Financial Services and Insurance

January 23, 2018 by

In today’s world, consumers expect a tailored customer experience from the brands they do business with. They expect those experiences to be helpful, enjoyable and relevant. Why is that? More and more companies are providing personalized experiences across digital and in-person channels — beyond just the first few brands that may come to mind like Amazon, Netflix and Spotify. And as more compa […]

Getting Started with Personalization in Financial Services [Webinar]

Getting Started with Personalization in Financial Services [Webinar]

December 19, 2016 by

As a marketer in the financial services industry, it’s not enough to compare your customer experience to others in your industry. Today’s consumers have high expectations for their digital experiences, informed by all of the interactions they have had across channels. The result of this? Consumers expect personalized experiences. Many financial services marketers already recognize the importan […]

How to Calculate the ROI of Personalization for Improving Customer Success

How to Calculate the ROI of Personalization for Improving Customer Success

May 3, 2016 by

Today I have for you the last post in my ROI measurement series. This post walks you through how to measure the ROI of personalization when used to improve customer success by subscription-based businesses such as software-as-a-service (SaaS). If this doesn’t apply to you but you are looking to evaluate investments in personalization for other benefits, I’ve previously written about measuring […]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

April 22, 2016 by

As a financial services marketer, you have a wide variety of products, offers and content on your site. But not all of these resources are equally relevant to each visitor. Some visitors are new while some have been customers for years. Some visitors are financial beginners while some are tenured experts. How can you help each of them find the resources that will be most relevant? By using real- […]

Boost E-Commerce with Cross & Premium Upsells on Thank You Pages

Boost E-Commerce with Cross & Premium Upsells on Thank You Pages

February 5, 2015 by

The "Thank You" page is one of the most underutilized pages in your marketing arsenal and companies that get the 'Thank You' page right will see a major boost in customer value. If you aren’t using your "Thank You" page to boost e-commerce sales, you are leaving money on the table. Why Sell in the Cart There is debate around using cross-sells and upsells in the cart. Proponents of this method be […]

5 E-Commerce Best Practices for Your Shopping Cart

5 E-Commerce Best Practices for Your Shopping Cart

January 26, 2015 by

The shopping cart is one of the highest points of anxiety for any online shopper. This is the exact moment when they are debating whether the products in their cart are actually worth their hard earned money, whether they’ll actually receive their product, and evaluating any security risks. These thinking points are major distractors, so it is in your best interest to show value, ensure they are […]

Reduce Shopping Cart Abandonment With Free Shipping Incentives

Reduce Shopping Cart Abandonment With Free Shipping Incentives

October 28, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for offering a free shipping incentive at the right time and place to get shoppers to purchase faster, and how this can reduce shopping cart abandonment. When a visitor has an item in their cart and has been inactive for a certain period of time (this can be fractions of a second), you are able to show a me […]

Using In-App Messaging to Engage and Convert Your Customers

Using In-App Messaging to Engage and Convert Your Customers

October 24, 2014 by

Do you need to communicate more effectively with your online users? Are you responding in real-time to individuals while they are engaged in your online application or website? Learn how Brainshark, the leading business presentation solution provider, uses real-time behavior-based web messaging to engage and convert their users throughout the customer lifecycle. Join Art Gehring, VP of Demand Gen […]

4 Last-Minute Ideas To Optimize Your Back To School Campaigns

August 8, 2014 by

It’s hard to imagine that summer is almost over, with learners heading back to the classroom. For marketers, back to school season is just around the corner. Just kidding. Back to school season is already here, and the time to plan was six months ago. The opportunity for procrastinators has passed. If you’re thinking about investing in a big campaign, you’re probably better off waiting until […]

Customer Engagement Analytics – 5 Steps to Success

Customer Engagement Analytics – 5 Steps to Success

June 15, 2014 by

Guest Post by Paul Ressler, Principal of CirroStratusGroup. Originally published in Sandhill.com.  Reposted by permission. Software-as-a-Service (SaaS) solutions have the inherent advantage that you have all of the application access data and are able to use this data to understand how customers are using your solution. This is a typically untapped source of information that you can use to substa […]

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