customer experience

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
How to Optimize Your In-App Messaging Strategy

How to Optimize Your In-App Messaging Strategy

August 7, 2019 by

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve. Users will not immediately know everything about your product or service . Ideally, a customer success or suppor […]

Personalization Trends: 2019 Survey Results

Personalization Trends: 2019 Survey Results

May 1, 2019 by

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. Last week, we published our sixth annual study with Researchscape International, entitled 2019 […]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

April 25, 2019 by

The concept of personalization — that is, tailoring an experience based on information you have learned about an individual — has grown in popularity in recent years. At Evergage, we have tracked that growth each year with our much-anticipated and frequently cited annual study of personalization trends. Today we published our sixth such annual study with Researchscape International, 2019 Trend […]

The Secret to Pleasant Pop-Ups

The Secret to Pleasant Pop-Ups

April 5, 2019 by

Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. Why? To tell you about some benefit you’ll receive later, if you’ll only surrender your email address now. Though pop-ups have been annoying visitors for years, marketers still use them. But should you? If so, how can you deliver succ […]

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

March 26, 2019 by

Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing. Do McDonald’s and enterprise software really go together like a burger and fries? Regardless, the deal underscores t […]

Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site

Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site

March 14, 2019 by

Located less than 10 miles from Evergage’s headquarters in Somerville, MA, Drift is a local media darling that’s taken the B2B world by storm. The company’s communications and engagement solutions help demand gen-focused businesses drive leads through what it refers to as “conversational marketing.” If you’re not familiar with Drift as a company, perhaps you’ve come across their seem […]

Customer Data Platform (CDP) Stats You Can’t Ignore

Customer Data Platform (CDP) Stats You Can’t Ignore

February 14, 2019 by

The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don't run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a lot of confusion about what a CDP is and how it differs from other marketing technologies. As you continue on your journey to und […]

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

October 17, 2018 by

We all know that the customer experience (CX) is important. Nobody likes to have a bad experience, so it goes without saying that every business should deliver a good experience. One of the leading experts guiding brands to prioritize and deliver such good experiences is Don Peppers — CX luminary and co-author of the seminal book The One to One Future (among many others), and advisor to Evergage […]

How Personalized Emails Improve Customer Success and Loyalty

How Personalized Emails Improve Customer Success and Loyalty

October 12, 2018 by

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never subscribed to, promotions from companies you bought from that one time seven years ago…there are probably dozens (or even hundreds for some). But ho […]

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

October 5, 2018 by

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the experience people have with your company on your website, mobile apps, emails, in-pe […]

An Introduction to Customer Data Platforms

An Introduction to Customer Data Platforms

September 6, 2018 by

Whenever a new classification of marketing technology emerges, there’s always a period of confusion. Each marketer has a lot of questions to answer. What exactly is this new solution? Do I need it, or is it really just a fancy new term for a tool I already have? How does it fit with my current tech stack? Is everything I’m hearing just hype, or is this an investment I need to make? Needless to […]

Why We Ungated Our Content & Results We’ve Seen So Far

Why We Ungated Our Content & Results We’ve Seen So Far

September 4, 2018 by

A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of placing a form in front of a piece of content on your site in order to capture the contact information of the person looking to consume it. Typically, these forms reside on a landing page that in […]

Take Your Customer Success Program to the Next Level with Personalization

Take Your Customer Success Program to the Next Level with Personalization

August 9, 2018 by

Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service they’ve purchased, and become long-term, loyal advocates. Companies typically employ a variety of tools and techniques to keep their customers happy and successful. But many don’t consider how they […]

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