customer onboarding

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Improve Onboarding and Trial Conversion Speed with Personalized Emails

Improve Onboarding and Trial Conversion Speed with Personalized Emails

January 15, 2019 by

In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why it is worth the investment. And when new customers sign on, you want to do everything you can to usher them through the onboarding steps that will ensure their s […]

Take Your Customer Success Program to the Next Level with Personalization

Take Your Customer Success Program to the Next Level with Personalization

August 9, 2018 by

Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service they’ve purchased, and become long-term, loyal advocates. Companies typically employ a variety of tools and techniques to keep their customers happy and successful. But many don’t consider how they […]

Creating Your Best Customer Experience with Evergage [Demo]

Creating Your Best Customer Experience with Evergage [Demo]

March 21, 2016 by

It should be no surprise to any marketer that the customer experience is critical to the success of your business. Gartner found that 89% of marketers expect to compete mostly on the basis of customer experience this year. And they should — according to Accenture, 66% of customers switch companies due to poor service. So if you have a web-based solution, mobile app or SaaS product, you have a nu […]

Onboard and Train Your Clients With Real-Time Messaging

Onboard and Train Your Clients With Real-Time Messaging

August 26, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will discuss a strategy for onboarding and training your clients with real-time web personalization. Your goal is to create a seamless onboarding experience while promoting user adoption, right? Well what if we told you that you could do that with deep user insights and real-time messaging? You can communicate with your users based off thei […]

The Case for In-App Messaging vs Email Marketing

The Case for In-App Messaging vs Email Marketing

June 15, 2014 by

Traditionally, email marketing has always been the best way to communicate with your users. Have a new feature, or a new blog post? Send out an email to let your users know and bring them back to your app. While it’s great for reminding them that you exist and what’s new, does it really improve user engagement? Let’s break down some pros and cons of using email and in-app real-time messaging […]

The Case for Using Mad Lib Sign Up Forms  (Hint: Mad Conversion Increases)

The Case for Using Mad Lib Sign Up Forms (Hint: Mad Conversion Increases)

The idea of a mad lib sign up form was popularized by Jeremy Keith’s audio sharing site, Huffduffer. Essentially, Jeremy took a boring, out-dated sign up form and turned it into a conversation. Instead of asking for first name, last name, and email the traditional way, Jeremy turned the questions and answers into a casual conversation. Sometimes referred to as fill-in-the-blank forms, mad lib si […]

The 9 Biggest Customer Onboarding Mistakes to Avoid

The 9 Biggest Customer Onboarding Mistakes to Avoid

After months (if not years) of careful planning and development, you finally have a product that you are excited to take to market. You’re proud of the offering that you’ve created, and you’re anticipating a strong market response to your launch. Great! But if we know one thing to be true about customer onboarding, it’s that “build it and they will come” does not always happen. In orde […]

7 Strategies to Reduce SaaS Churn

7 Strategies to Reduce SaaS Churn

With the cost of customer acquisition on the rise, many companies are looking to reduce their SaaS churn. Here are 7 strategies for keeping your current customers, making them successful, and reducing your churn rate: 1. Make it Official Nothing brings light to a subject like naming it and letting the whole team know that it’s important. Give customer retention and it’s evil twin, churn, a pla […]

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