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Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
How to Optimize Micro-Moments for High-Consideration Purchases

How to Optimize Micro-Moments for High-Consideration Purchases

June 1, 2016 by

Buyer journeys are becoming increasingly complex. Thanks to newer digital channels, technology is evolving at lightning speed. As a result, shoppers in both B2B and B2C have a wealth of resources available to support their research processes. As sales consultant Jill Rowley points out, today’s buyers rely on research to drive their consideration processes. They use a series of touchpoints to mak […]

3 Personalization Ideas for Financial Services Marketers

3 Personalization Ideas for Financial Services Marketers

July 9, 2015 by

The financial services industry touches the lives of almost every American. From financing our educations to our first homes, we rely on our banks to help guide us through our biggest life milestones—which is why we hold our financial advisors, mortgage brokers, and investment managers to high standards. Thanks to the proliferation of technology, particularly through online and mobile banking, c […]

5 Data-Driven Marketing Talks that Will Wow You

5 Data-Driven Marketing Talks that Will Wow You

July 1, 2015 by

It’s an awesome time to be a marketer. In the last few years, our roles have changed from brand-builders to revenue engines. Along these lines, we’re tackling some of the biggest unsolved challenges in our industry: real-time personalization, attribution, information siloes, and storytelling through data. No matter our job titles, organizational ranks, or employers, we share an important trait […]

3 Subtle Ways to Amplify Your Demand Generation Program

3 Subtle Ways to Amplify Your Demand Generation Program

May 22, 2015 by

Demand generation is the critical space between sales and marketing — an area that’s often challenging to navigate because marketers and sales leaders are often pursuing different goals. While marketers seek to ramp up visibility and nurture audiences through the conversion funnel, sales teams are focused on closing deals. At every organization, the goal is for these two puzzle pieces to compl […]

5 Website Optimization Tips for your Social Media Traffic

5 Website Optimization Tips for your Social Media Traffic

May 1, 2015 by

Your social media audiences are among your highest-value prospects and customers. What seems as simple as a ‘like’ or ‘follow’ is actually a big statement—the decision to connect with your brand on Facebook, Twitter, Pinterest, or Instagram is an expression of support. If you were running a brick and mortar storefront, you wouldn’t greet your most loyal customers with a half-hearted or […]

Test Your Demo Page to Determine What Works Best

Test Your Demo Page to Determine What Works Best

April 28, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how we tested and optimized one of the most important pages on the Evergage website, our Get a Demo page. Using Evergage’s A/B testing capability, we were able to test the existing content against two different experiences. Our “control” (the existing content) was getting a good conversion rate, but we decided to tes […]

Improve Conversion Rates with These 5 Simple Steps

Improve Conversion Rates with These 5 Simple Steps

April 24, 2015 by

The conversion rate optimization (CRO) world is jam-packed with quick wins, tips, and tricks. It’s almost like a sport—we’re obsessed with testing button colors, experimenting with homepage images and trying new copy concepts. It’s easy to fixate on others’ successes and trends that seem like coincidences. What’s more difficult is the process of uncovering the underlying story—the fa […]

4 Areas to Focus on to Become a Better Marketer

4 Areas to Focus on to Become a Better Marketer

April 15, 2015 by

How people are buying has changed. The focus has shifted from the sales cycle, to the buyer cycle. Most organizations are so busy selling, they often forget to provide their potential customers with meaningful content. Meanwhile, buyers are getting fed up. I picked up a few key takeaways -- like this one -- from David Meerman Scott at the 2015 MassTLC Sales and Marketing Summit that can help marke […]

Use Progressive CTAs to Deepen Engagement with Visitors

Use Progressive CTAs to Deepen Engagement with Visitors

April 14, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how you can use progressive calls-to-action (CTAs) to get visitors deeper into your site or converted to leads by dynamically presenting them with relevant content and offers. Recently Evergage rolled out multiple progressive CTA messages that are shown at the end of each blog post. Evergage currently uses four categories […]

Internal Retargeting – Re-engage and Convert Visitors on Your Own Site

Internal Retargeting – Re-engage and Convert Visitors on Your Own Site

April 7, 2015 by

I’d like to introduce the concept of “internal retargeting” – that is, presenting your visitors with targeted messages on your own website based on key pages they visit and abandon. Retargeting, also known as remarketing, is a form of online advertising that aims to keep your brand in front of visitors after they’ve left your website. The goal is also to entice those visitors to click th […]

Clicks Lie – 6 Creative Ways to Measure Visitor Engagement

Clicks Lie – 6 Creative Ways to Measure Visitor Engagement

April 2, 2015 by

Marketers love counting clicks to measure user engagement—and it’s understandable why. It’s a metric that, in theory, tells us whether target audiences are reading our emails, interested in our headlines, and open to engaging with our sales teams. Clicks reaffirm our confidence in our marketing strategies. The problem with clicks, however, is that they often send us the wrong signals. For on […]

A Storytelling Blueprint for Better Marketing Personas

A Storytelling Blueprint for Better Marketing Personas

March 23, 2015 by

Let’s start this blog post with five marketing personas: Ed, Alicia, Shelly, Maria, and Brad. Ed runs growth at a startup in New York City. Based around the corner from Ed, Alicia builds digital programs for one of the biggest publishers in the world. Maria is a content strategist who has a track record for transforming brands into storytellers. Shelly and Brad are corporate innovators who are l […]

Recommend Blogs Based On Each Visitors’ Interests

Recommend Blogs Based On Each Visitors’ Interests

March 17, 2015 by

Hello, and welcome to today’s Real-Time Tuesday. Today we will be discussing a strategy for dynamically recommending blog posts based on each visitors’ interests. On the  Evergage Blog, we break visitors into four categories. Demand Generation, E-Commerce Optimization, Content Publishing, and Customer Success. We use Evergage Promote on our blog to determine what category each one of our indi […]

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