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4 B2B Marketing Tactics To Optimize Your Efforts Today

4 B2B Marketing Tactics To Optimize Your Efforts Today

March 13, 2015 by

There are so many great marketing articles, technology solutions, and advice out there, but it seems to only pertain to high traffic consumer focused brands. Where’s the love for the B2B marketing? I’ve spent my entire career marketing to marketers across relatively long sales cycles, so I know all the frustrations. Here are my 4 B2B marketing tips to get around these optimization hurdles. Kno […]

Better Conversion Optimization in 3 Easy Steps

Better Conversion Optimization in 3 Easy Steps

February 18, 2015 by

Conversion optimization is one of the most confusing aspects of marketing. That’s because you can literally test anything on your digital ads and landing pages. It can be tough to narrow down exactly what you should be testing — or even, what success should look like for your specific marketing goals. Case studies can be helpful but won’t give you an exact blueprint for what to do. Your best […]

Dynamically Promote Calls-to-Action to Increase Conversions

Dynamically Promote Calls-to-Action to Increase Conversions

February 10, 2015 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for dynamically promoting calls-to-action (CTAs) on your website based on each visitor’s behavior. Marketers presenting just one static call-to-action are missing out on more conversions. Once a visitor clicks a CTA, in their next visit they should be presented with a new relevant CTA. We use this strategy on […]

How to Step Away From Your One-Size-Fits-All Marketing Plan

How to Step Away From Your One-Size-Fits-All Marketing Plan

January 30, 2015 by

If you’re reading this blog post, you already know that personalization is the ‘next best thing’ in marketing. In fact, it’s more than the next best thing — it’s an absolute must. Today’s marketing landscape is hyper-competitive. There are far too many brands competing for the same audiences, and if you’re not able to reach the right audiences with the right message at the right ti […]

3 Tactics Every CRO Marketer Must Use

3 Tactics Every CRO Marketer Must Use

January 16, 2015 by

Conversion Rate Optimization (CRO) is a research process with the goal of increasing your bottom line by improving your website. If you are serious about CRO, then make sure you add these 3 tactics to your everyday procedure. 1. Develop a Test Hypothesis Testing without a hypothesis is merely playing an expensive game of guess and check. To be frank, running the split test is the easiest part. You […]

Your A/B Testing New Year’s Resolutions

Your A/B Testing New Year’s Resolutions

January 7, 2015 by

The New Year is here and I’m sure you have a little more room in the ‘resolutions’ department. Here are three optimization bad habits that you should break in 2015. 1. Stop Calling Tests Too Early Calling tests too early is the testing equivalent to eating junk food. We all know we should stop doing this, but it is just so darn satisfying. When you see your winning variation absolutely crus […]

Identifying A/B Tests in Your Funnel

Identifying A/B Tests in Your Funnel

December 19, 2014 by

Test page identification is arguably the most important step in your A/B testing procedure. If you pick a test page that shouldn’t be tested, your results are going to suffer. The page you select for your A/B test should meet the following criteria: 1)   The page should have enough traffic to test 2)   The conversions on the page should be connected to long term goals, e.g., revenue, sales q […]

How to Build Website Personalization Into Your Lead Gen Strategy

How to Build Website Personalization Into Your Lead Gen Strategy

November 13, 2014 by

B2B marketers are investing heavily in content marketing. That’s because today’s most valuable audiences are research-driven and entirely self-directed. By the time that they connect with your sales reps, they’re likely already close to making a decision about your product or service. The problem with content marketing, however, is its strength — that blog posts, ebooks, and whitepapers ar […]

Drive Visitor Conversion With A/B Testing On Your Site

Drive Visitor Conversion With A/B Testing On Your Site

November 11, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing A/B testing. Savvy marketers are using it to gain insight into visitor behavior, optimize their websites and drive conversions. It’s important to constantly test and optimize, to find out what works best on your site or to help you figure out what doesn’t belong. And the good news is that it doesn’t have to be d […]

5 Inspiring Examples of Rockstar Real-Time Marketing

5 Inspiring Examples of Rockstar Real-Time Marketing

June 15, 2014 by

Let’s be honest. Traffic acquisition is tough. It’s easy to feel like a hamster in a wheel -- you’re running as fast as you can, trying to find the right marketing channels to target the right audiences at the right time. With hundreds of resources at your disposal, you sometimes feel like you’re in perpetual testing mode. Then, all of a sudden, you strike gold -- you’ve found that winni […]

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