e-commerce case study

Evergage Blog

Ideas and Strategies for Real-Time Personalization
How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

How One Retailer Leverages Shopper Intent Across Its Site

How One Retailer Leverages Shopper Intent Across Its Site

April 11, 2017 by

Many retailers are familiar with this challenge: You have a diverse assortment of products on your site that cater to different audiences. You want to promote a specific category of products across the site, but you worry that if a visitor who doesn’t care about that category sees these promotions, she may decide that your site doesn’t interest her and move on to another site. Beyond tradition […]

The Compound Value of Personalization

The Compound Value of Personalization

June 7, 2016 by

As someone who’s worked in digital marketing for more than a decade, I’ve used my share of tools to manage content, distribute email campaigns, monitor web analytics, and deploy digital ads. And where each solution has been important to the companies I’ve worked for, once implemented, they tend to offer rather modest ROI gains. To be fair, these solutions do accrue value – like a utility […]

Persona-Driven Experiences Drive Conversion for Top Ski Resort

Persona-Driven Experiences Drive Conversion for Top Ski Resort

March 10, 2016 by

It’s a situation most marketers can relate to. You and your team have invested heavily in lots of content – web pages with company information or product details, videos, articles, data sheets, blogs and more. Yet because each piece is designed for a different audience or those at different stages of engagement, figuring out how to most effectively leverage the content on your website is a con […]

Seen at Shop.org 2015: Rue La La’s personalization strategy

Seen at Shop.org 2015: Rue La La’s personalization strategy

October 13, 2015 by

Personalization is changing the face of digital marketing as we know it. Informed consumers expect a unique experience across all touchpoints. Anticipating what shoppers will be interested in can be difficult, but what if you could increase conversions and website or app “stickiness” by tailoring the experience for each visitor based on their expressed or implied interests? At the Shop.org Dig […]

3 Untapped Marketing Opportunities in Retail

3 Untapped Marketing Opportunities in Retail

July 15, 2015 by

E-commerce is as established as the Internet itself. Amazon, for instance, turned 21 in 2015—time flies. Even with the relative maturity of e-commerce as a business model, however, there are still plenty of areas in which retailers can grow. New boutique stores are entering the market and quickly becoming dominant players. Just look at ModCloth and NastyGal as examples: both women’s clothing l […]

How Shoeline.com Engages in Real Time With Online Shoppers

How Shoeline.com Engages in Real Time With Online Shoppers

June 30, 2015 by

Hello and welcome to another Real-Time Tuesday! Many retailers struggle to engage with potential shoppers on their website in real time. One company, Shoeline.com turned to Evergage to help them solve this problem. Shoeline.com is an online destination for the highest quality brands and styles from the industry masters of technologically designed, comfort footwear. Most marketers have already perf […]

How FSAstore.com Enhances the Visitor Experience

How FSAstore.com Enhances the Visitor Experience

June 2, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how FSAstore.com uses real-time personalization on their site to increase brand awareness and education, while also increasing revenue. FSAstore.com is the one-stop destination for Flexible Spending Accounts. The company allows visitors to buy thousands of FSA eligible products, search for services, and to learn more about […]

Let Your Content Drive More Shopping on Your Site

Let Your Content Drive More Shopping on Your Site

May 13, 2015 by

Today we will be discussing how Evergage client, Gardener’s Supply Company, uses real-time personalization on their site to help turn readers of their content about gardening into buyers of their gardening products. Retailers often struggle with how to turn more of their readers into buyers. They often have a difficult time relating the content on their site to the products they sell. So how are […]

How Your Customers’ Social Behavior Can Drive Conversion

How Your Customers’ Social Behavior Can Drive Conversion

May 6, 2015 by

Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We all know that the opinions of friends and family, will trump a […]

The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

The Art Of The Follow Up: Turning A One Time Buyer Into A Return Customer

March 19, 2015 by

When a visitor makes it all the way to your cart they will do one of two things: complete the checkout process or abandon their cart. If they’ve abandoned their cart, you need to find a way to follow up and get them back in the checkout process. For those of you who still need to deal with pesky cart abandonment check out my first post detailing abandoned cart follow-up strategies. As for those […]

How Travel Brands Can Optimize Their Customers Lifetime Value

How Travel Brands Can Optimize Their Customers Lifetime Value

March 11, 2015 by

The ability to optimize customer lifetime value (LTV) is one of the biggest challenges in marketing today. While we can identify, in hindsight, what each and every customer is ‘worth,’ we struggle to identify our most valuable opportunities early on in their purchase cycles — a key opportunity to reach prospects with the right messaging at the right time.  There are a few reasons why brands […]

4 Clever Places to Increase Web Personalization and Conversions

4 Clever Places to Increase Web Personalization and Conversions

February 26, 2015 by

Personalization is a powerful conversion-boosting tool that transcends industry and business size. It doesn’t matter if you are a small - e-commerce shop or a enterprise level B2B organization; personalization is necessary to get the competitive edge. Econsultancy just released a digital trends report that asked what are the most exciting marketing opportunity in 2015 and the next five years? It […]

testingpage2