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Personalization & Customer Data Platform Ideas and Strategies
A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

July 26, 2019 by

During the winter holiday shopping season, every challenge facing the retail industry becomes heightened. If competition for consumer attention is stiff during the rest of the year (and we all know it is), it’s even more intense during the holiday season. Not to mention, the stakes are higher. Every retailer is trying to drive shoppers to their websites and stores, and trying to convert as much […]

Getting Personalization Right Is a Data Challenge

Getting Personalization Right Is a Data Challenge

May 29, 2019 by

What does “getting personalization right” look like? It’s a more complex question than you might think. No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time. Last week, Evergage hosted a webinar, “Retail Holiday Season P […]

What is Omnichannel Personalization?

What is Omnichannel Personalization?

April 17, 2019 by

You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person. When it comes to the omnichannel customer experience, the idea is simple: you’re appealing to one human, so you need to deliver one cohesive experience, because people don’t think about their interactions with your company in isolation. If someone inter […]

4 Tips for Effective Product Recommendations

4 Tips for Effective Product Recommendations

March 12, 2019 by

It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren't planning to buy after receiving a personalized recommendation, and 40% of shoppers have spent more on a purchase than planned because […]

Planning for Personalization: Getting Your Strategy and Execution Right

Planning for Personalization: Getting Your Strategy and Execution Right

February 21, 2019 by

Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact on your business, but it can be overwhelming to think about how to get to your end goal: delivering relevant experiences to your customers – ac […]

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

February 7, 2019 by

We all understand the value that personalization brings to big sites with large inventories that cater to diverse audiences. Amazon sells what seems like an impossible number of products across an endless number of categories on its site. Netflix has far more content available to view than one person can realistically sift through in a single sitting. And neither targets a specific market — they […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

How One Retailer Leverages Shopper Intent Across Its Site

How One Retailer Leverages Shopper Intent Across Its Site

April 11, 2017 by

Many retailers are familiar with this challenge: You have a diverse assortment of products on your site that cater to different audiences. You want to promote a specific category of products across the site, but you worry that if a visitor who doesn’t care about that category sees these promotions, she may decide that your site doesn’t interest her and move on to another site. Beyond tradition […]

The Compound Value of Personalization

The Compound Value of Personalization

June 7, 2016 by

As someone who’s worked in digital marketing for more than a decade, I’ve used my share of tools to manage content, distribute email campaigns, monitor web analytics, and deploy digital ads. And where each solution has been important to the companies I’ve worked for, once implemented, they tend to offer rather modest ROI gains. To be fair, these solutions do accrue value – like a utility […]

Persona-Driven Experiences Drive Conversion for Top Ski Resort

Persona-Driven Experiences Drive Conversion for Top Ski Resort

March 10, 2016 by

It’s a situation most marketers can relate to. You and your team have invested heavily in lots of content – web pages with company information or product details, videos, articles, data sheets, blogs and more. Yet because each piece is designed for a different audience or those at different stages of engagement, figuring out how to most effectively leverage the content on your website is a con […]

Seen at Shop.org 2015: Rue La La’s Personalization Strategy

Seen at Shop.org 2015: Rue La La’s Personalization Strategy

October 13, 2015 by

Personalization is changing the face of digital marketing as we know it. Informed consumers expect a unique experience across all touchpoints. Anticipating what shoppers will be interested in can be difficult, but what if you could increase conversions and website or app “stickiness” by tailoring the experience for each visitor based on their expressed or implied interests? At the Shop.org Dig […]

3 Untapped Marketing Opportunities in Retail

3 Untapped Marketing Opportunities in Retail

July 15, 2015 by

E-commerce is as established as the Internet itself. Amazon, for instance, turned 21 in 2015—time flies. Even with the relative maturity of e-commerce as a business model, however, there are still plenty of areas in which retailers can grow. New boutique stores are entering the market and quickly becoming dominant players. Just look at ModCloth and NastyGal as examples: both women’s clothing l […]

How Shoeline.com Engages in Real Time With Online Shoppers

How Shoeline.com Engages in Real Time With Online Shoppers

June 30, 2015 by

Hello and welcome to another Real-Time Tuesday! Many retailers struggle to engage with potential shoppers on their website in real time. One company, Shoeline.com turned to Evergage to help them solve this problem. Shoeline.com is an online destination for the highest quality brands and styles from the industry masters of technologically designed, comfort footwear. Most marketers have already perf […]

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