email marketing

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

December 3, 2018 by

This blog post was co-authored by Logan Goulett. You’ve poured your blood, sweat and tears (and budget) into your Black Friday and Cyber Monday strategies and came out on the other side relatively unscathed. And hopefully, of course, your company reaped the benefits. Congratulations! But now the real work begins. Like most retailers post-Cyber Week, you now have a list of newly acquired email su […]

How to Re-Engage Past Email Unsubscribers Without Violating the Law

How to Re-Engage Past Email Unsubscribers Without Violating the Law

November 30, 2018 by

As marketers, we all rely heavily on email. It remains a key channel for communicating with prospects and customers. Given its importance, most marketers view each email address they acquire as quite valuable. But what do you do with unsubscribed and bounced email addresses? Once someone has unsubscribed or their email address fails to deliver, you are limited in your options of how to to continue […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

5 Things Marketers Can Be Thankful for This Thanksgiving

5 Things Marketers Can Be Thankful for This Thanksgiving

November 8, 2018 by

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes. And the pies. The one part of Thanksgiving I have never enjoyed is the tradition my […]

How Personalized Emails Improve Customer Success and Loyalty

How Personalized Emails Improve Customer Success and Loyalty

October 12, 2018 by

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never subscribed to, promotions from companies you bought from that one time seven years ago…there are probably dozens (or even hundreds for some). But ho […]

4 Reasons You Should Be Personalizing Your Emails at Open Time

4 Reasons You Should Be Personalizing Your Emails at Open Time

October 2, 2018 by

As an email marketer, you always want to send highly effective messages. You want your emails to stand out, resonate with your recipients, and deliver value. But no matter how hard you try to send something relevant, you can’t control when your emails are opened. Some people will read your email right away on their phones. Others may check their emails on their desktop in a day, a week or more. […]

3 Types of Personalization You Should Be Using to Make Your Emails More Relevant

3 Types of Personalization You Should Be Using to Make Your Emails More Relevant

September 25, 2018 by

A few years ago, I implemented an email unsubscribe massacre in my inbox. I realized I was tired of deleting multiple emails from the same brands every single day — emails that I never even considered opening. I decided that instead of simply deleting these emails as they came in, I would unsubscribe every time I received an email that didn’t provide value. I was ruthless about it. After a few […]

What Actions Can Be Used to Trigger an Email?

What Actions Can Be Used to Trigger an Email?

September 11, 2018 by

The more relevant your email is to a recipient, the more likely the person is to open it. This may seem pretty obvious. With so many emails cluttering our inboxes, why would we waste our time on anything we don’t care about? Sending triggered emails is one great way to ensure your emails are relevant. If you take a quick look through your inbox, you’ll likely find at least one example of the m […]

Gain More Control Over Your Triggered Emails

Gain More Control Over Your Triggered Emails

August 28, 2018 by

Evergage for Email – Triggered Email was officially launched late last year and has been adopted by numerous clients. This capability enables businesses to send one-off email messages – from within Evergage – to customers and prospects based on their onsite activity (or lack thereof), updates to a product or content catalog, or external factors like weather or data passed from a CRM applicat […]

5 Email Marketing “Don’ts” From the Experts

5 Email Marketing “Don’ts” From the Experts

August 7, 2018 by

It may feel as if email marketing has been around forever. In the 40 years since the first marketing email was sent, we’ve amassed countless email best practices. Some email marketing professionals have even been working in their field longer than many high schoolers have been alive. In other words, email marketing definitely can’t be considered a new tactic by any means. But it’s also safe […]

Looking for E-Commerce Campaign Ideas for the Holidays? We’ve Got a Few

Looking for E-Commerce Campaign Ideas for the Holidays? We’ve Got a Few

July 24, 2018 by

July may seem early to be talking about the holidays. But for e-commerce companies, it’s not. For companies that drive a major chunk of their revenues during the holiday shopping season, it’s never too early to start planning campaigns — or even just testing new techniques that you can roll out later. When you consider that, according to the National Retail Federation, as many as 40% of holi […]

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

July 10, 2018 by

Personalization is a high priority for retailers looking to meet customer expectations this year, according to the recently published Forrester report by Brendan Witcher, The Top Retail Technology Investments In 2018. According to the report: “Thirty-six percent of US online adults think retailers should do more to offer personalized experiences. Retailers heed this expectation by continuing to […]

Email Personalization Examples that Go Beyond the {First_Name} Field

Email Personalization Examples that Go Beyond the {First_Name} Field

May 16, 2018 by

In our latest survey, we found that email is the most popular channel for personalization. Yet the most common way that marketers personalize their emails today is to incorporate the recipient’s first name or company name into the subject line or body of the email. This is good, but it’s only a start. Just think about your own personal inbox. I know I am constantly deleting irrelevant emails. […]

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