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Personalization & Customer Data Platform Ideas and Strategies
Recognizing Website Visitors from Email Clickthroughs

Recognizing Website Visitors from Email Clickthroughs

October 15, 2019 by

When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver personalized web experiences, additional personalized email messages, or other personalized content on other channels. This seems straightforward an […]

Cheers to Our Clients: Our Success is Yours

Cheers to Our Clients: Our Success is Yours

October 11, 2019 by

At Evergage, we know the way organizations connect with their customers and prospects can make or break the customer experience. With this in mind, we’ve invested over the years in creating the market-leading personalization and customer data platform (CDP), which enables companies to deliver relevant, individualized experiences however their audiences choose to engage with them. Over the past f […]

Gartner’s Critical Capabilities for Personalization Engines, 2019

Gartner’s Critical Capabilities for Personalization Engines, 2019

September 30, 2019 by

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report. Published on September 17, the new report – authored by Jennifer Polk, Martha Mathers and Jason McNellis – comes on the heels of the Gartner Magic Quadrant fo […]

Introducing Evergage Gears Marketplace

Introducing Evergage Gears Marketplace

September 26, 2019 by

Last week was a particularly busy and exciting week. We held our sixth annual Personalization & CDP Summit, which brought together more than 300 people to learn, share and network. And we unveiled the Evergage Gears Marketplace, a first-of-its-kind library of easily installable components (or “Gears”), including connectors, extensions, templates and more.  The Gears Marketplace, which bui […]

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

Meet the Speakers You’ll See at The Personalization & CDP Summit 2019

September 17, 2019 by

The Personalization & CDP Summit 2019 is happening this week, and there are so many amazing speakers lined up to share their experience and expertise with our 300+ attendees. Let me introduce you to them. Main Stage Keynotes First and foremost, we have the speakers you’ll see on the main stage during the keynotes. Those speakers include: Karl Wirth, Evergage You’ll hear from Karl, Evergage […]

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse

August 28, 2019 by

Evergage customers consist of leading companies from several different industries, whose strategies and use cases for the Evergage platform vary widely.  To enable customers to monitor and analyze their initiatives, Evergage includes extensive built-in reporting and dashboard capabilities that customers use to track campaign statistics, segment performance, A/B test results, product views and pur […]

Your Personalized Agenda for The Personalization & CDP Summit 2019

Your Personalized Agenda for The Personalization & CDP Summit 2019

August 21, 2019 by

The Personalization & CDP Summit is right around the corner. Now in its sixth year, we’re expecting over 300 marketing, e-commerce, customer experience and product management executives, professionals and developers to gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. Registrants f […]

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

August 13, 2019 by

On July 29th, Gartner published a new research report titled “Critical Capabilities for Multichannel Marketing Hubs.” Authored by Noah Elkin, Benjamin Bloom, Colin Reid and Joseph Enever, the research was issued a few months after the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs was published, an important industry report in which Evergage was positioned as a Visionary. Accordin […]

Evergage Named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019

Evergage Named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019

July 15, 2019 by

I’m really excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019. This is the second Magic Quadrant in the category to be published by Gartner and the second year in a row that Evergage has been named a Leader in the report. This year, Evergage placed in the highest overall position for ability to execute. Gartner defines person […]

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

5 Things You Can Look Forward to at The Personalization & CDP Summit 2019

May 22, 2019 by

Registration is open for The Personalization & CDP Summit, now in its sixth year! This year, over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. The Personalization & CDP Summit is the ind […]

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

April 26, 2019 by

We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019 (requires Gartner login). This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate. Gartner defines a Multichannel Marketing Hub (MMH) as “technology that orchestrates a company’s communic […]

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

March 26, 2019 by

Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing. Do McDonald’s and enterprise software really go together like a burger and fries? Regardless, the deal underscores t […]

CDP vs. DMP: What’s the Difference and How Do You Use Both?

CDP vs. DMP: What’s the Difference and How Do You Use Both?

January 18, 2019 by

In 2018, customer data platforms (CDPs) rocketed to the forefront of the martech conversation. With tag managers, data warehouses, and analytics platforms (among others) joining the new world of CDPs every day, it can be difficult to keep track of who does what, and how various systems either complement, replace, or interact with each other. One of the questions that we hear on a regular basis is […]

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