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Ideas and Strategies for Real-Time Personalization
Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

Understanding Customer Data Platforms: 3 Levels of Functionality

Understanding Customer Data Platforms: 3 Levels of Functionality

November 16, 2018 by

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs. Forrester’s Joe Stanhope mentioned in a recent Evergage webinar that he doesn’t consider “CDP” as a category on its own yet. He believes it needs a stronge […]

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream

November 2, 2018 by

This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard. What a difference 12 short months has made. The landscape has changed, and web marketing has evolved into a new iteration – one that […]

Introducing Evergage Decisions and Evergage Data Science Workbench

Introducing Evergage Decisions and Evergage Data Science Workbench

October 31, 2018 by

Today, we are pleased to announce two exciting new capabilities: Evergage Decisions and Evergage Data Science Workbench. Both capabilities represent major advancements in the way Evergage customers can use machine learning to better understand their audiences and deliver 1-to-1 personalized experiences across channels. Evergage Decisions™   Building on our existing machine learning capabil […]

Extend the Power of Evergage with Evergage Gears

Extend the Power of Evergage with Evergage Gears

October 10, 2018 by

If you attended The Personalization Summit last month, you heard us announce Evergage Gears™, a new framework that empowers customers and partners to create and use apps, plug-ins, extensions, connectors and more for the Evergage platform. Evergage Gears enables Evergage customers to quickly and easily integrate Evergage with other systems or add functionality that extends the platform’s […]

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

September 28, 2018 by

The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content can help generate leads for your sales team, there are also plenty of drawbacks. We recently decided to ungate the majority of o […]

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

September 21, 2018 by

For many marketers and business users, machine learning is still somewhat foreign. Can you trust an algorithm to make business decisions or control the customer experience? Conventional digital marketing practices tell you that you should incrementally test campaigns before launching them to the masses, which seems to contradict the approach with AI or machine learning. But it doesn’t have to. V […]

Why We Ungated Our Content & Results We’ve Seen So Far

Why We Ungated Our Content & Results We’ve Seen So Far

September 4, 2018 by

A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of placing a form in front of a piece of content on your site in order to capture the contact information of the person looking to consume it. Typically, these forms reside on a landing page that in […]

Gain More Control Over Your Triggered Emails

Gain More Control Over Your Triggered Emails

August 28, 2018 by

Evergage for Email – Triggered Email was officially launched late last year and has been adopted by numerous clients. This capability enables businesses to send one-off email messages – from within Evergage – to customers and prospects based on their onsite activity (or lack thereof), updates to a product or content catalog, or external factors like weather or data passed from a CRM applicat […]

What My Marketing Internship Taught Me About Working at Evergage

What My Marketing Internship Taught Me About Working at Evergage

August 14, 2018 by

My path to Evergage began with the decision to explore B2B marketing during my last summer of college. My previous experience in B2C marketing had given me a great lay of the land, but I didn’t want to graduate without an understanding of both sides of the coin. A marketing internship with Evergage made a lot of sense. As a B2B software company – and an industry-leading one at that – I knew […]

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

Evergage Adds Flexibility to Catalog Management with Custom Dimensions

August 3, 2018 by

A unique aspect of the Evergage platform is that it understands the context of what visitors and users engage with on your website, web application or mobile app. This contextual understanding is critical to delivering maximally relevant, personalized experiences. Whereas most analytics and personalization solutions track engagement only in terms of clicks and pageviews – with a limited understa […]

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

Evergage Named a Leader in Gartner’s Inaugural Magic Quadrant for Personalization Engines, 2018

July 31, 2018 by

We are excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2018. This is the first-ever Magic Quadrant in the category to be published by Gartner, one of the most respected analyst firms covering the technology industry. The report compares the 18 personalization vendors who met Gartner’s inclusion criteria for the category and, a […]

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

Evergage SmartSurveys – a Different Way to Approach “Voice of the Customer” Surveys

June 28, 2018 by

We’ve all experienced them while browsing online – those annoying surveys that pop up on your screen at the most inopportune time. The web page you’re visiting has barely loaded and a survey appears asking for your opinion about your experience. Ironic, isn’t it? The fact that you’ve just arrived at a company’s website – perhaps even for the first time – is apparently of no conseq […]

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