in-app messaging

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
How to Optimize Your In-App Messaging Strategy

How to Optimize Your In-App Messaging Strategy

August 7, 2019 by

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve. Users will not immediately know everything about your product or service . Ideally, a customer success or suppor […]

Personalization Defined: What is Personalization?

Personalization Defined: What is Personalization?

March 6, 2019 by

One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover. Talk about a personalized gift! I felt like it was created just for me. It turns out that it was created just fo […]

Take Your Customer Success Program to the Next Level with Personalization

Take Your Customer Success Program to the Next Level with Personalization

August 9, 2018 by

Every company wants its customers to be successful. Every company wants its customers to have good experiences, accomplish what they’re looking to accomplish, find value in the product or service they’ve purchased, and become long-term, loyal advocates. Companies typically employ a variety of tools and techniques to keep their customers happy and successful. But many don’t consider how they […]

Intro to the 5 Main Types of Personalization Messages and Experiences

Intro to the 5 Main Types of Personalization Messages and Experiences

December 6, 2016 by

Dynamic messages and experiences are at the core of any personalization program. They provide the content people see on your website, in your app, or within your emails. They can be used to educate and inform visitors, guide them through a series of steps, present dynamic content and recommendations, entice shoppers with special offers, or completely change someone’s experience. If you’re just […]

Announcing Android Support for Mobile Apps

Announcing Android Support for Mobile Apps

October 26, 2016 by

While mobile device usage has taken off in the past decade, the growth of the Android operating system has been particularly explosive. In terms of quarterly shipments, Android holds 87.6% of the smartphone market share. This year, Google announced that users of the Android operating system surpassed the 2 billion mark. That’s roughly six times the population of the United States. It is truly st […]

Single-Page Web Apps: Implications for Personalization

Single-Page Web Apps: Implications for Personalization

August 9, 2016 by

In recent years, we’ve seen single-page web applications — applications that operate within the same web page — grow in popularity. These apps provide a fluid user experience, allowing the user to take many actions at once without the need to load multiple pages. Instead, specific sections of the page will update, or the page can exist in multiple different “states.” They are popular for […]

3 Simple Steps for Reducing Customer Churn

3 Simple Steps for Reducing Customer Churn

June 17, 2016 by

No matter your industry, customer support is always challenging. Buyers across the board want faster, better, and more tailored experiences. And companies are repositioning customer support into a strategic function, with the term “customer success” becoming quite popular. Today’s customer success reps are often strategic sellers and marketers—which means that the need to prevent customer […]

Must-Follow Marketing Trends for Financial Services CMOs

Must-Follow Marketing Trends for Financial Services CMOs

December 21, 2015 by

Slowly and steadily, financial services companies are modernizing their marketing through magazine-like editorial hubs, personalization tech, and highly targeted promotional offers. Just take a look at First Republic Bank, The Hartford and American Express. All of these financial services leaders have thriving content marketing programs, are building audiences in the communities that they serve, a […]

How Targeted Surveys Boost Customer Engagement for Apperian

How Targeted Surveys Boost Customer Engagement for Apperian

November 6, 2015 by

Are your clients so happy they would refer you to others? When technology company Apperian decided to take a deeper look at their customer base in an effort to improve the user experience, they turned to customer satisfaction measurement mainstay, Net Promoter Score (NPS).  Using Evergage, Apperian was able to easily and effectively survey their logged-in users while they were engaged in their pl […]

How Financial Services Brands Can Supercharge Their In-App Messaging

How Financial Services Brands Can Supercharge Their In-App Messaging

October 22, 2015 by

When it comes to in-app marketing on desktop and mobile, customer acquisition is only part of the equation. In addition to encouraging adoption of your product or service, you need to find a way to keep your audiences engaged, educated and coming back. With digital channels being a staple in consumers’ lives, in-app messaging provides a direct way to build critical relationships, establish a sen […]

7 Great In-App Messaging Tactics That Boost User Engagement

7 Great In-App Messaging Tactics That Boost User Engagement

March 4, 2015 by

If you’re reading this blog post, you’re well aware that today’s most tech savvy audiences are glued to their smartphones. In fact, the Pew Center says that 44 percent of cell owners have slept with their phones next to their beds because they “didn’t want to miss any calls, text messages, or other updates during the night.” Another telling stat is that the number of apps used per mont […]

Provide In-App Tips to Enhance the Customer Experience

Provide In-App Tips to Enhance the Customer Experience

February 24, 2015 by

Hello, and welcome to today’s Real-Time Tuesday. We will be discussing a strategy on how you can easily provide tips to your customers in real time when they are engaged in your app. If a customer is logged into your app and they are not navigating correctly, or you want to make sure to remind them of a new feature or helpful tip, you should tell them right away. Evergage is able to track action […]

Use In-App Messages to Keep Your Clients Informed

Use In-App Messages to Keep Your Clients Informed

January 27, 2015 by

Hello and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for using in-app messages to keep your clients informed. Evergage allows SaaS companies to deliver personalized experiences and messages to customers right inside their application - in real time - such as updates, tips, tutorials, surveys, upgrade offers, and more. We in Evergage Marketing recently deployed […]

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